NEW SCENT NEW SHAPES THE SCIENCE FIND A RETAILER
NEW SCENT NEW SHAPES THE SCIENCE FIND A RETAILER

GULP! SCENT

SLIME

Berkley® have been able to package all the active scent and taste components that make Gulp!® so effective into a new dry powder attractant that can be applied to any lure. The process to apply the scent is straightforward: wet your lure and drop it into the Gulp!® Slime container of dry powder, then gently close the lid, give it a shake and cast. It’s that simple. Once in the water the powder attached to your lure rapidly turns into a clear slime that disperses the Gulp!® scent formula in a fish attracting scent trail like no other. Your Fish. Our Science. It’s what the people in white coats do best at Berkley®.

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GULP! SOFTBAIT SHAPES

The proof is in the strikezone. The science is in the scent and shape.

With over 20 years of continuous research and development into fish feeding stimulants, when a Berkley Gulp! bait hits the water, you know it’s creating a field of scent that fish just can’t resist.

Trigger more bites with all new profiles from Berkley Gulp!

2″, 3″ & 4″ Turbo Shrimp

4″ Fat Hollow Sandworm

7″ Crazy Legs Jerkshad – New Size

TURBO SHRIMP

The Gulp!® Turbo Shrimp is the next evolution of shrimp imitations that is set to change the game for all salt and freshwater fishing scenarios.
Featuring a unique leg design that oscillates back and forward upon retrieval, the Gulp!® Turbo Shrimp creates turbulence and vibration in the water that disperses scent and attracts more fish.

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CAMO
Molting Shrimp Turbo Shrimp
MOLTING SHRIMP
Nuclear Chicken Turbo Shrimp
NUCLEAR CHICKEN
Pearl White Turbo Shrimp
PEARL WHITE
Peppered Prawn Turbo Shrimp
PEPPERED PRAWN
PINK BELLY SHRIMP
CAMO
Molting Shrimp Turbo Shrimp
MOLTING SHRIMP
Nuclear Chicken Turbo Shrimp
NUCLEAR CHICKEN
Pearl White Turbo Shrimp
PEARL WHITE
Peppered Prawn Turbo Shrimp
PEPPERED PRAWN
PINK BELLY SHRIMP

FAT HOLLOW SANDWORM

The Berkley® Gulp!® 4” Hollow Sandworm is the most life-like worm imitation you
will ever thread onto a hook. Its hollow body design creates a super soft feel and a
fluid action that no fish will be able to resist.
With hundreds of micro legs surrounding the outside of the bait, the Hollow Sandworm looks natural as it distributes subtle vibrations into the water, forcing fish into
thinking it’s real.

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Camo Hollow Sandworm
CAMO
Clear Red Fleck Hollow Sandworm
CLEAR RED FLECK
Molting Shrimp Hollow Sandworm
MOLTING SHRIMP
Natural Hollow Sandworm
NATURAL
Opening Night Hollow Sandworm
OPENING NIGHT
Red Belly Shrimp Hollow Sandworm
RED BELLY SHRIMP
Camo Hollow Sandworm
CAMO
Clear Red Fleck Hollow Sandworm
CLEAR RED FLECK
Molting Shrimp Hollow Sandworm
MOLTING SHRIMP
Natural Hollow Sandworm
NATURAL
Opening Night Hollow Sandworm
OPENING NIGHT
Red Belly Shrimp Hollow Sandworm
RED BELLY SHRIMP

CRAZY LEGS JERKSHAD

NEW SIZE – 7″

Featuring a long and slender body design with twin tail filaments, the Gulp!® 7”
Crazy Legs has an irresistible action that fish simply cannot resist.
With the added tail design, the legendary jerkshad profile now has an incredible
fluid-like swimming action on the sink that comes to life with even the slightest of
rod movements.

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AMERICA
NEW PENNY
NUCLEAR CHICKEN
ORANGE BELLY SHRIMP
PEARL WHITE
PILCHARD
AMERICA
NEW PENNY
NUCLEAR CHICKEN
ORANGE BELLY SHRIMP
PEARL WHITE
PILCHARD

GULP! SOFTBAIT COLOURS

7″ Jerkshad

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NEW COLOURS

3″ Minnow Grub

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NEW COLOURS

2, 3 & 4” Shrimp

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NEW COLOURS

6″ Squid Vicious

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NEW COLOURS

5″ Nemesis

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NEW COLOURS

With a sense of smell 1000x times better than ours, fish use their powerful nostrils to constantly sample the flow of water to tell the difference between food and other organic compounds.

To capitalise on this, Berkley scientists set out to make a scent that was not only irresistible to fish, but water soluble in design to disperse 400x more effectively than any other soft bait.

With over 20 years of continuous research and development into fish feeding stimulants, when a Berkley Gulp! bait hits the water, you know it’s creating a field of scent that fish just can’t resist.

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