NEW 2022 GULP! SCENT
Berkley® have been able to package all the active scent and taste components that make Gulp!® so effective into a new dry powder attractant that can be applied to any lure. The process to apply the scent is straightforward: wet your lure and drop it into the Gulp!® Slime container of dry powder, then gently close the lid, give it a shake and cast. It’s that simple. Once in the water the powder attached to your lure rapidly turns into a clear slime that disperses the Gulp!® scent formula in a fish attracting scent trail like no other. Your Fish. Our Science. It’s what the people in white coats do best at Berkley®.
NEW 2022 GULP! SOFTBAIT SHAPES
The proof is in the strikezone. The science is in the scent and shape.
With over 20 years of continuous research and development into fish feeding stimulants, when a Berkley Gulp! bait hits the water, you know it’s creating a field of scent that fish just can’t resist.
Trigger more bites with all new profiles from Berkley Gulp!
The Gulp!® Turbo Shrimp is the next evolution of shrimp imitations that is set to change the game for all salt and freshwater fishing scenarios.
Featuring a unique leg design that oscillates back and forward upon retrieval, the Gulp!® Turbo Shrimp creates turbulence and vibration in the water that disperses scent and attracts more fish.
PINK BELLY SHRIMP
FAT HOLLOW SANDWORM
The Berkley® Gulp!® 4” Hollow Sandworm is the most life-like worm imitation you
will ever thread onto a hook. Its hollow body design creates a super soft feel and a
fluid action that no fish will be able to resist.
With hundreds of micro legs surrounding the outside of the bait, the Hollow Sandworm looks natural as it distributes subtle vibrations into the water, forcing fish into
thinking it’s real.
CLEAR RED FLECK
RED BELLY SHRIMP
CRAZY LEGS JERKSHAD
NEW SIZE – 7″
Featuring a long and slender body design with twin tail filaments, the Gulp!® 7”
Crazy Legs has an irresistible action that fish simply cannot resist.
With the added tail design, the legendary jerkshad profile now has an incredible
fluid-like swimming action on the sink that comes to life with even the slightest of
ORANGE BELLY SHRIMP
NEW 2022 GULP! SOFTBAIT COLOURS
NEW 2022 SHIMMA
SHIMMA SHRIMP WEEDLESS
You asked for it and the team at Berkley® have delivered!
The all new Shimma Shrimp Weedless. Available in three sizes – 100, 120 and
150mm to suit a wide variety of target species and is perfect for fishing in snaggy
environments. The Shimma Weedless does it all!
Shimmies on the drop, tucks its tail on the lift, and sends out lots of vibration that
fish just can’t resist!
BLUE TAIL SHRIMP
FIRE TIGER SHRIMP
ORANGE BELLY SHRIMP
NEW SIZES – 85 & 150mm
The new Shimma Shrimp 85mm model is weighted at 7g and is perfect for targeting a multitude of different species in fresh and saltwater environments. There’s a new 150mm model in the lineup also, that looks amazing and swim even better with a 28g weight for a natural flutter on the drop.
SKID JIG NEW SIZES
NEW SIZES – 180, 200 & 250g
The Berkley® Skid Jig has rapidly made a name for itself as a proven fish catcher
with a unique body and incredible action that entices quality reef species one after
another. Japanese designed; it is a slow pitch jig that has a wide sweeping action
to imitate a fleeing squid.
With an extended weight lineup of three larger sizes, the Skid Jig will now enable
anglers to push wider and fish deeper grounds for quality reef species.
NEW 2022 ACCESSORIES
MASTER CASTER KIT
Casting is a core fundamental skill that rapidly improves capture rates when lure fishing.
The Berkley® Master Caster kit is designed to be a simple fun training tool to hone angler skill sets in the back yard. The kit includes a collapsible target and two casting plugs to suit spin and baitcast tackle.