NEW RANGE



THE SCENT ADVANTAGE

50,000 taste tests. 1,000 scent and flavour combinations. 20 years of continuous research and development into fish feeding stimulants. There’s a reason Gulp! has not only the ultimate bite-triggering taste but the most-dispersive scent of any soft bait. It’s science. And for you, the angler, it’s an unfair advantage to catch more fish.

9” JERKSHAD

It’s designed for anglers who only care about one thing: hunting the biggest fish that swim. The largest Gulp! ever, the 9” Jerkshad has got more surface area, and therefore more scent dispersion than any other softbait. With an extended tail, this legendary profile now has an incredible swimming action on a medium-fast retrieve. Whether jigged deep amongst the reef or skipped across the surface like an out-of-luck garfish, the 9” Jerkshad revs up predators from miles to have a swipe! Watch it hunt.

Available in 10 colours – RRP $11.99
BLUE FUZE
BLUE PEPPER NEON
FIRETIGER
LIME TIGER GLOW
NUCLEAR CHICKEN
PEARL WHITE
PILCHARD
PINK SHINE
SLIMED
YAKKA SNAK

PAIRS PERFECTLY WITH

SALTWATER PRO

#5/0 or #7/0

3”, 4”, 5” & 6” PADDLESHAD

It’s an instant classic. The best of both worlds have combined to produce a bait that not only swims like an athlete, but has that winning Gulp! scent and fish-attracting flavour. The robust tail action fires up all manner of predators, with the 3″, 4″, 5″ and 6” baitfish profiles covering your freshwater, estuary and inshore bases. Whether you slow-roll, hop or burn: if you could only pick one bait profile to have in your bag, the Gulp! Paddleshad is it.

Available in 6 colours & 4 sizes – RRP $11.99
BLACK GOLD
BLACK SILVER GLITTER
NUCLEAR CHICKEN
PINK BELLY
SILVER MULLET
PEARL WHITE

PAIRS PERFECTLY WITH

SALTWATER PRO

3″ : #2 or #1
4″ : #1/0 or #2/0
5″ : #2/0 or #3/0
6″ : #5/0

7” TURTLEBACK

Big fish love an easy meal, and nothing whets the appetite like a big, juicy worm. We mean juicy for a reason: this 7” profile oozes Gulp! scent and flavour straight to the nostrils of whatever comes sniffing! Bounce it off the bottom over any substrate, sand, mud and even reef, and you’ll find the locked-jaws of even the most educated predators tend to loosen.

Available in 6 colours – RRP $11.99
BLUE PEPPER NEON
CAMO
Green fleck
New Penny
NUCLEAR CHICKEN
PUMPKINSEED

PAIRS PERFECTLY WITH

SALTWATER PRO

#1/0

5” GRUB & NEW 6″ COLOURS

A slimmer, faster dropping body profile. Down gauged tail thickness. The same legendary ‘in your face’ action, but now accessible at faster speeds. Hotly sought after by offshore anglers, the new Gulp 5” Grub has been fine tuned to get down quick, but still have that big wiggle in the face of big fish. A new paint job hits the classic 6” Grub profile this year too, with Blue Fuze, Red Belly Shrimp and Orange Belly Shrimp added to the lineup.

5″ Grub – Available in 6 colours – RRP $11.99
CURRIED CHICKEN
Mackerel
PEARL WHITE
PINK SHINE
Red Fleck
SARDINE

6″ Grub – 3 NEW colours – RRP $11.99
BLUE FUSE
ORANGE BELLY Shrimp
RED BELLY SHRIMP

PAIRS PERFECTLY WITH

SALTWATER PRO

5″ : #2/0 or #3/0
6″ : #3/0

GEL – RUB ON SCENT

You’ve been asking for it forever. We’ve finally perfected the development. 30 years of scientific research and on-water testing boiled down into one tube of undisputed fish catching ability. Now, legendary Gulp! scent isn’t just for soft baits, but can be applied to all manner of lures. Not only is this the ultimate bite-triggering taste for fish, but it’s packed with UV for visual attraction too! No other scent triggers a bite response quite like Gulp!, Trust us, this is a little tube you won’t be able to leave home without!

Available in 35ml tube – RRP $14.99
35ml tube
IN-STORE DISPLAY

YOUR FISH. OUR SCIENCE.

It starts with research and development in our labs. It extends to countless hours of on water testing, with real conditions, real fish and real anglers. It’s testing, trial, refinement, failure and success. It’s the process to ensure every new Berkley product is scientifically proven to catch more fish.

GULP! – THE BIG FISH ADVANTAGE

The largest Gulp! ever, the 9” Jerkshad has got more surface area, and therefore more scent dispersion than any other softbait. When big fish are eating big baits, it’s got your back. All you need to do is HOLD ON!

THE IMPORTANCE OF GULP! SCENT

“A fishes sense of smell is its most extensive, physical attribute. More significant than its sight, taste and sense of feeling. You’re just straight-up mad if you don’t take serious note of this acutely sensitive ability!” – Adam Royter

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THE GULP! STORY SO FAR

“The simple fact the Gulp! pushes so much scent into the water column and that scent is something that the fish instantly recognize as edible, is such a powerful tool for anglers.” – Adam Royter

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WE’VE DONE THE SCIENCE, NOW YOU CATCH THE FISH

IN STORES NOW

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WHAT ELSE IS NEW?

Check out more of our hottest new products below. From the lab to the water, they’re all scientifically proven to catch more fish.