NEW RANGE



You don’t eat food that looks or tastes bad. Neither do fish. Our scientists have dedicated decades of research to understanding how fish use scent and taste to influence their decision on which bait to bite – and which to let go. The result? A secret fish-catching formula so revolutionary, it can’t be replicated: PowerBait. Combine powerful scent with lifelike colours and realistic swimming actions, and you’ve got a trusted bait that outperforms everytime. Trust us, the proof is in the bite.

HD HOLLOWBELLY

The Hollowbelly range needs little introduction, a renowned paddle tail profile known for one of the widest, most irresistible body rolls in the game. This year, the Hollowbelly gets an upgrade of High Definition finishes. There are four ultra-realistic colours in the lineup: Yakka, Slimy, Mullet and Garfish, all of which are high on the hit list of an Aussie predator’s menu.

Available in 4 NEW colours – 3 sizes 4″, 5″ & 6″ – RRP $14.99
GARFISH
MULLET
SLIMEY
YAKKA

PAIRS PERFECTLY WITH

Stealth

STEALTH

4″ : #2/0
5″ : #3/0
6″ : #5/0

FLASHY SWIMMER

4″ : #3/0
5″ : #6/0
6″ : #8/0

2.5” GRUB

The singletail grub is one of the all-time classic, multi-species slayers that all anglers need in their kit. The new Powerbait 2.5” Grub has got a few tricks up it’s sleeve to set it apart from the field: it’s scented to produce a more active bite response from fish, dosed up with UV additives and tuned under the hood to provide maximum tail action with lighter weight heads.

Available in 8 colours – RRP $9.99
BLACK
BLACK GOLD
BLEAK
Bloodworm
BREEN CHARTREUSE
HOUDINI
PINK GLITTER
Pumpkinseed

PAIRS PERFECTLY WITH

BREAM PRO

#2 or #1

3” NEMESIS PADDLETAIL

Introduced last year, the Powerbait Nemesis Paddletail profile has proven a dominant fish slayer around the country for freshwater, estuary and inshore anglers. This year, a 3” model has been included to compliment the existing 4” and 5” sizes, packing the same killer tail wobble, UV enhancement and scent as the rest of the family. The 3” size makes this deadly shape applicable to a brace of new small-medium predators, as well as big fish only interested in a small profile bait.

Available in 8 colours – RRP $9.99
BLACK
BLACK GOLD
BLEAK
Bloodworm
BREEN CHARTREUSE
HOUDINI
PINK GLITTER
Pumpkinseed

PAIRS PERFECTLY WITH

BREAM PRO

#1 or #1/0

5” NEMESIS

This year the legendary Powerbait Nemesis series is complete, with that non-stop tail action now available in a new 5” size, complimenting the existing 3”, 4” and 6.5” profiles. Filling the gap was highly sought after for this family of soft baits, and now there isn’t a situation you can’t throw that deadly effective Powerbait Nemesis combination of baitfish body, long and loose curly tail, UV and bite aggravating scent.

Available in 8 colours – RRP $9.99
BLACK GOLD
BLEAK
Bloodworm
BREEN CHARTREUSE
FIRETIGER
NUCLEAR CHICKEN
PEARL WHITE
PINK GLITTER

PAIRS PERFECTLY WITH

STEALTH

#3/0

8” JERKSHAD

Big action. Big attitude. The 8” jerkshad is going to be the big workhorse you need when the chips are down. Without a belly slit like other jerkshads, you’ve got more rigging options – from surface skipping to running it deep, this bait is versatile. With a mix of UV enhanced colours, from solid fill to transparent, along with that pungent embedded Powerbait smell, it’s ready to get big fish fired up.

Available in 8 colours – RRP $9.99
BLEAK
BLOODWORM
BREEN CHARTREUSE
FIRETIGER
NUCLEAR CHICKEN
PEARL WHITE
PINK GLITTER
Smelt

PAIRS PERFECTLY WITH

STEALTH

#5/0

BEAST HOOK

#5/0 or #6/0

YOUR FISH. OUR SCIENCE.

It starts with research and development in our labs. It extends to countless hours of on water testing, with real conditions, real fish and real anglers. It’s testing, trial, refinement, failure and success. It’s the process to ensure every new Berkley product is scientifically proven to catch more fish.

ON WATER TESTING

Watch the Berkley Australia pro team put the new Powerbait profiles through their paces. We’ve done the science to ensure the deadly combination of scent, lifelike colours and realistic swimming actions catch you more fish – rain, hail or shine!

SMELL THE POWER

“You can get any-old soft bait to look the goods, but if you leave out the two of the most critical features (smell and taste), then you’re indeed dropping the ball well before the line.”– Adam Royter

READ MORE

WE’VE DONE THE SCIENCE, NOW YOU CATCH THE FISH

IN STORES NOW

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WHAT ELSE IS NEW?

Check out more of our hottest new products below. From the lab to the water, they’re all scientifically proven to catch more fish.