WATCH MORE THE SCIENCE CHOOSE YOUR BAIT FIND A RETAILER
WATCH MORE THE SCIENCE CHOOSE YOUR BAIT FIND A RETAILER

YOU DON’T EAT FOOD THAT LOOKS OR TASTES BAD.

NEITHER DO FISH.

Research has shown us that fish rely on scent and taste more than any other senses to influence their decision on which bait to bite – and which to let go. To capitalise on this, Berkley scientists have spent thousands of hours, testing thousands of scent profiles, on thousands of fish to develop a secret fish-catching formula so revolutionary it can’t be replicated: PowerBait.

PowerBait looks, smells, and tastes so desirable – that not only will fish eat it at a higher rate than other baits, they’ll hold on to it in their mouth for longer just like real food, giving you the upper hand to set the hook and land them in the net.

PowerBait looks, smells, and tastes so desirable – that not only will fish eat it at a higher rate than other baits, they’ll hold on to it in their mouth for longer just like real food, giving you the upper hand to set the hook and land them in the net.

We’ve Done The Science, Now You Catch The Fish

SEE THE ALL NEW 2021 POWERBAIT LINEUP ON THE WATER

THE PROOF IS IN THE BITE. THE SCIENCE IS IN THE SCENT AND SHAPE.

COVER ALL BASES WITH THE NEW LINEUP FROM POWERBAIT

CHOOSE YOUR BAIT:

2″, 3″ & 4″ POWER SHRIMP

3.5″ FORKTAIL MINNOW

4″ & 5″ POWER GRUB

5″ JERKSHAD

3.9″ BEAT N PADDLE FROG

4″ BUZZ N SPEED TOAD

The Berkley PowerBait Power Shrimp was born out of findings from Berkley’s Fish Research Labs in Spirit Lake, USA. The R&D team tested many shrimp profile variations and discovered that fish attacked offerings with no legs far more than those that had legs. Hence, the new PowerBait Power Shrimp has no legs for a good reason – fish prefer it that way. Forward facing antennas help stabilise the bait for a natural shrimp action, which when combined with a range of six great colours, 2”, 3” and 4” sizes as well as the winning PowerBait scent formula leads to you catching more fish.

WATCH IT SWIM

TARGET SPECIES:

BREAM / FLATHEAD / WHITING / ESTUARY PERCH / BASS / GOLDEN PERCH / MANGROVE JACK / BARRAMUNDI / THREADFIN SALMON / JEWFISH

RIG IT WITH

BREAM PRO

Bait 2″ 3″ 4″
Hook Size #2 #2/0 #3/0

WORM HOOK

Bait 2″ 3″ 4″
Hook Size #2 #1/0 #4/0
VIEW COLOUR RANGE
BLOODWORM
BLUE SHINER GOLD
CAMO
DISCO VIOLET
HOUDINI
PINK GLITTER
RIG IT WITH

BREAM PRO

Bait 2″ 3″ 4″
Hook Size #2 #2/0 #3/0

WORM HOOK

Bait 2″ 3″ 4″
Hook Size #2 #1/0 #4/0
WATCH IT SWIM

BLOODWORM
BLUE SHINER GOLD
CAMO
DISCO VIOLET
HOUDINI
PINK GLITTER

The new 3.5” PowerBait Forktail Minnow perfectly impersonates a small bait fish. Rigged on a light jig head, it has an erratic darting action that fish can’t resist! It features a natural fork tail outline and a V-shaped body cross section making it easy to rig and swim like its alive. In testing the PowerBait Fork Tail Minnow has proven deadly on species such as bream, bass, and flathead. The Forktail Minnow works exceptionally well when it’s left to sink seductively through the water column close to structure. Predators see it as a wounded baitfish and don’t hesitate to attack. When it’s PowerBait you just know that fish will bite and hang on 18 times longer!

WATCH IT SWIM

TARGET SPECIES:

BREAM / FLATHEAD / WHITING / ESTUARY PERCH / BASS / GOLDEN PERCH / TROUT / MANGROVE JACK / SOOTY GRUNTER / JUNGLE PERCH / AUSTRALIAN SALMON

RIG IT WITH

BREAM PRO

Bait 3.5″
Hook Size #1

WORM HOOK

Bait 3.5″
Hook Size #2/0
VIEW COLOUR RANGE
BLEAK
BLOODWORM
BLUE SHINER GOLD
DISCO VIOLET
HOUDINI
PINK GLITTER
RIG IT WITH

BREAM PRO

Bait 3.5″
Hook Size #1

WORM HOOK

Bait 3.5″
Hook Size #2/0
WATCH IT SWIM

BLEAK
BLOODWORM
BLUE SHINER GOLD
DISCO VIOLET
HOUDINI
PINK GLITTER

PowerBait Power Grubs have been favourites amongst Australian anglers for a long time, for good reason, they catch fish! Whenever they are moving forward in the water the PowerBait Power Grub’s tail is working overtime. This makes them easy to use for novice lure anglers and deadly for experts. Berkley have redesigned the 4” and 5” Power Grub to make it better suited to Australian species with a new range of favourite colours. It’s slimmer, has more tail action and is has the PowerBait scent package built in to help you catch more fish!

WATCH IT SWIM

TARGET SPECIES:

BREAM / FLATHEAD / WHITING / ESTUARY PERCH / BASS / GOLDEN PERCH / MURRAY COD / MANGROVE JACK / BARRAMUNDI / THREADFIN SALMON / JEWFISH

RIG IT WITH

BREAM PRO

Bait 4″ 5″
Hook Size #1/0 #2/0

FLASHY SWIMMER

Bait 4″ 5″
Hook Size #3/0 #5/0
VIEW COLOUR RANGE
BLEAK
BLOODWORM
CAMO
HOUDINI
PEARL WHITE
PINK GLITTER
RIG IT WITH

BREAM PRO

Bait 4″ 5″
Hook Size #1/0 #2/0

FLASHY SWIMMER

Bait 4″ 5″
Hook Size #3/0 #5/0
WATCH IT SWIM

BLEAK
BLOODWORM
CAMO
HOUDINI
PEARL WHITE
PINK GLITTER

Totally reengineered, the 5” PowerBait Jerkshad is now slimmer across both axises and perfectly imitates the highly erratic action of a destressed bait fish. It can be fished shallow or deep rigged with a wide range of weights and hook sizes to target a variety of salt and freshwater species. From lightly weighted worm hook rigs for casting over the flats at sunbaking flathead, to conventional jighead rigs paired with that slender body profile for quick deployment to the deep, the 5” PowerBait Jerkshad really is a true allrounder.

WATCH IT SWIM

TARGET SPECIES:

FLATHEAD / JEWFISH / KINGFISH / SNAPPER / PEARL PERCH / BASS / ESTUARY PERCH/ / BARRAMUNDI / MANGROVE JACK / CORAL TROUT / TREVALLY / TUNA

RIG IT WITH

STEALTH

Bait 5″
Hook Size #2/0

WEIGHTED BEAST HOOK

Bait 5″
Hook Size #4/0
VIEW COLOUR RANGE
BLEAK
BLOODWORM
HOUDINI
NUCLEAR CHICKEN
PEARL WHITE
SMELT
RIG IT WITH

STEALTH

Bait 5″
Hook Size #2/0 or #3/0

UNWEIGHTED BEAST HOOK

Bait 5″
Hook Size #4/0
WATCH IT SWIM

BLEAK
BLOODWORM
HOUDINI
NUCLEAR CHICKEN
PEARL WHITE
SMELT

The PowerBait Beat n Paddle Frog features paddle tail style feet that beat the water and make a sound and turbulence that fish just want to crush. Our Berkley Pro Team have fallen in love with this bait and have had huge success on everything from bass to barra, with a super realistic outline presenting a lifelike silhouette to predators below. Add the scientifically developed PowerBait formula into the body and you better be ready for some explosive surface strikes!

WATCH IT SWIM

TARGET SPECIES:

BASS / MURRAY COD / BARRAMUNDI / MANGROVE JACK / SARATOGA / JUNGLE PERCH

RIG IT WITH

UNWEIGHTED BEAST HOOK

Bait 3.9″
Hook Size #4/0
VIEW COLOUR RANGE
BLACK
CHARTREUSE WHITE
WATERMELON RED FLECK PEARL BELLY
GREEN PUMPKIN
RIG IT WITH

UNWEIGHTED BEAST HOOK

Bait 3.9″
Hook Size #4/0
WATCH IT SWIM

BLACK
CHARTREUSE WHITE
WATERMELON RED FLECK PEARL BELLY
GREEN PUMPKIN

The PowerBait Buzz n Speed Toad adds a whole new dimension to the PowerBait family of baits with its unique leg design. Creating strike-provoking water disturbance, the Buzz N Speed Toad’s serrated feet design cut the water’s surface in a way fish can’t resist at speed. There’s nothing better than heart stopping explosions, and with the Buzz N Speed Toad’s inbuilt PowerBait scent formula you know they’ll not only bite but hang on!

WATCH IT SWIM

TARGET SPECIES:

BASS / MURRAY COD / BARRAMUNDI / MANGROVE JACK / SARATOGA / JUNGLE PERCH

RIG IT WITH

WEIGHTED BEAST HOOK

Bait 4″
Hook Size #4/0
VIEW COLOUR RANGE
BLACK
CHARTREUSE WHITE
WATERMELON RED FLECK PEARL BELLY
green pumpkin
RIG IT WITH

WEIGHTED BEAST HOOK

Bait 4″
Hook Size #4/0
WATCH IT SWIM

BLACK
CHARTREUSE WHITE
WATERMELON RED FLECK PEARL BELLY
GREEN PUMPKIN

PUT TO THE TEST

Developing new PowerBait starts with research and development in our labs. It extends to countless hours of on water testing, with real conditions, real fish and real anglers. It’s testing, trial refinement, failure and success. Hear from the Berkley pros who helped us put this new PowerBait lineup through its paces.

20 years of using PowerBait

Veteran Berkley tournament angler Russell Babekuhl has watched PowerBait evolve since it’s first introduction to Australia, and has played a big part in the on water testing and development.

‘When you walk into a restaurant, first of all you want your food to look good. And when you bite into it, you want it to taste great. Both of those things are wrapped up in the PowerBait package.”– Russell Babekuhl

COVERING ALL YOUR BASES

Target bass, bream, flathead or jewfish? Hear from Liam Williams on where and how to fish the new PowerBait profiles for maximum success.

Read More

FROGGING THE TROPICAL NORTH

Learn how to cast where others cant, and when to retrieve fast or slow as Ryan Tully reviews the new PowerBait Frog and Toad lineup.

Read More

Q&A WITH A TOURNAMENT VETERAN

We squeeze a few secrets out of Russell Babekuhl, including how he selects what PowerBait to tie on, and what he’d nominate as the ‘one lure’ to target all species.

Read More

THE POWER OF SCENT & TASTE

Adam Royter explains how the distinctive pong that greets your nose when you crack open a packet of PowerBait helps you catch more fish.

Read More

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