NEW SHAPES, NEW COLOURS & NEW TECHNIQUES
GULP! stands out as the unique soft bait on the market, distinguishing itself as a leader in the pursuit of CATCHING MORE FISH!
What sets it apart? GULP! Is a water-based product which allows our secret scent formula to soak into the bait and be dispersed up to 400x more than any other soft bait.
Backed by years of rigorous scientific testing conducted at our state-of-the-art laboratory in Spirit Lake, USA, GULP! Is your best friend when it comes to bringing success to the end of your line.
SIZES 2.5, 3.5 & 4.5″
The Gulp! Zagger is designed with a unique body and tail shape to work with Nitro Zipper Jig Heads to create a wild side to side walking action when bumped on a slow retrieve. This action works well mid water when targeting fish with Forward Facing Sonar (FFS) or blind casting and retrieving in deeper water for species like flathead or snapper.
FROM $11.99 RRP
Amber Haze Fleck
Fairy Floss
Green Starry Night
Kokomo
Trans White Silver Fleck
Watermelon Pearl
| BAIT SIZE | 2.5" | 3.5" | 4.5" |
| HOOK SIZE | #2 – 1/0 | 1/0 - 3/0 | 3/0 - 5/0 |
ZAGGER TARGET SPECIES:
FLATHEAD / MULLOWAY / BREAM / BASS / GOLDEN PERCH / SNAPPER / KINGFISH / SALMON / TUNA / MAHI MAHI / CORAL TROUT / TREVALLY / QUEENFISH / BARRAMUNDI / MURRAY COD
MADE TO MATCH
With the ability to produce and incredible left/right darting action, the Nitro Zipper + Gulp! Zagger combo is truly unique and has proven to be deadly when placed in front of our favourite Aussie species.
To get the most from your Zipper + Zagger combo, it’s important to match the right size Zipper to the right size Zagger and ensure it’s rigged straight with the flat side of the bait on the bottom. The video above demonstrates everything you need to know about rigging & fishing this super effective duo.
SIZE 3″
The Gulp! 3” Squid has been designed so it looks, feels and smells like a real squid. Perfect for deep dropping on reefs or casting on a light jig head in waters where arrow squid are found.
FROM $11.99 RRP
Amber Haze Fleck
Stormy Night
Trans White Black Fleck
Watermelon Pearl Black Fleck
| BAIT SIZE | 3" |
| HOOK SIZE | 1/0 |
SQUID TARGET SPECIES:
BREAM / FLATHEAD / ESTUARY PERCH / MULLOWAY / TAILOR / KINGFISH / SALMON / SNAPPER / PEARL PERCH / CORAL TROUT
SIZE 2.5″
The Gulp! 2.5” Grub has been designed to swim on ultra-light 1/24oz jig heads so it seductively sinks ultra slow with maximum tail action to entice explosive bites. 2025 sees the release of six hot new colours to this highly successful range.
FROM $11.99 RRP
Amber Haze Fleck
Black UV
Fairy Floss
Green Starry Night
Kokomo
Trans Black Gold
| BAIT SIZE | 2.5" |
| HOOK SIZE | #2 |
GRUB TARGET SPECIES:
BREAM / BASS / ESTUARY PERCH / GOLDEN PERCH / TROUT / FLATHEAD / SOOTY GRUNTER / JUNGLE PERCH / REDFIN
SIZES 3 & 4″
Fish can’t resist the Berkley Gulp! Swimming Mullet’s ‘fat’ body profile and flickering curl tail. This shape has a proven track record across a variety of estuary species including flathead, bream, jacks and barra. 2025 will see four new hot colours added into the mix to help you Catch More Fish.
FROM $11.99 RRP
Better Oil Red Fleck
Dazzleberry Chrome
Keylime Chrome
Ocean Shift
| BAIT SIZE | 3" | 4" |
| HOOK SIZE | #1 | 1/0 |
SWIMMING MULLET TARGET SPECIES:
BREAM / BASS / ESTUARY PERCH / GOLDEN PERCH / TROUT / FLATHEAD / SOOTY GRUNTER / JUNGLE PERCH / REDFIN
JAR SIZE 65G
COMING SOON
Berkley Gulp! Saltwater dough is great for several types of applications. Fish it under a float in harbours or around piers. Add some Gulp! Saltwater dough to your bottom rig for extra visual and scented attraction. Proven successful for many saltwater fish species!
FROM $15.99 RRP
Crust Dark Brown Silver Glitter
Crust Off White Gold Glitter
Crust Spring Green Silver Glitter
Fishoil Black Silver Gold Glitter
Fishoil Blue Silver Glitter
Fishoil SS Yellow Silver Glitter
SALTWATER DOUGH TARGET SPECIES:
BREAM / MULLET / TROUT and MANY MORE!
JAR SIZE 60G
With a lifelike appearance, detailed texture and coloration, Berkley Gulp! Alive! Maggots are designed to imitate real maggots. Gulp! Alive! Maggots are great for garfish, mullet, trout and more. Rig as you would a live maggot for best results.
FROM $15.99 RRP
MAGGOTS TARGET SPECIES:
BREAM / MULLET / BASS / TROUT / REDFIN / HERRING
