New Nemesis Paddletail

It’s not luck, it’s science

Learn More

PASSION INSPIRES OBSESSION

“We have one simple mission: To be the world’s leading authority and cutting-edge expert on how to use testing, research, and technology to help people catch more fish. It’s clear and uncomplicated. It’s in our DNA. And we do it all for the love of fishing”

AWARDED BEST LINE AT AFTA 2018

VIEW THE LINE UP

CATCH MORE FISH

Be the first to hear our hottest fishing tips, latest tackle releases and offers. Join the Berkley family now.