Winning tournaments with the Shimma Pro-Rig
As a self-proclaimed tackle addict that has worked in the fishing industry for 16 years, [...]
View storyChasing Unicorns
There is certain fish that don’t come along often. We know what they are. Big [...]
View storyFrosty Morning Murray Cod Fishing
After seeing the videos of the all-new Berkley Shimma Pro-Rig lures on the Berkley social [...]
View storyA lure that gives you confidence
If you were to ask me what I thought the most temperamental, tenacious species to [...]
View storyOne lure, hundreds of barramundi
Upon arriving at Cape York for our annual barra trip, the anticipation of hooking into [...]
View storyExplosive Flats Fishing
Well, it’s always exciting when you get to test a new lure and there’s nothing [...]
View storyFreshwater Gold Mine
As a couple of keen anglers from out west, we love new fishing gear, and [...]
View storyKeys to the North
The one thing Ronnie Coleman will never have, is the flexibility of the new Berkley [...]
View storyMy Biggest Jewfish
Recently I had the opportunity to fish a Gold Coast waterway I’ve never fished before [...]
View storyMy Number One Choice
I have been fishing with PowerBait soft plastics for 25 years now, and in that [...]
View storyThe Power of Swim Action and Scent
2021 has been a year of full of challenges with the covid 19 pandemic still [...]
View storyThe Only Thing that comes to mind is Gulp!
When chasing big moochers and having to choose a lure to target them with, the [...]
View storyHitting the sweet spot
If there’s one thing in life I love to do, it’s chase fish on lures! [...]
View storySmaller profile, Bigger fish
Big baits, big fish, right? Well, yes, but elephants frequently eat peanuts, even more so [...]
View storyDeveloping the Shimma Shrimp
Guesty shares insight into the development process of the Shimma Shrimp, from scrunched up paper [...]
View storyFrom the rocky gorge to pristine rainforests
Berkley proteam member Kyle Wright shares his hands on experience with the Shimma Shrimp as [...]
View storyGetting Lock-Jaw Barra to Bite
Berkley pro team member Ryan Tully has put the Shimma Shrimp to the test on [...]
View storyIt’s about the glide
Berkley proteam member Jono Bleakley shares his first impressions on the Shimma Shrimp after putting [...]
View storyThe Best Shimma Retrieves
Berkley proteam member Liam Williams goes through the different retrieval techniques you can use with [...]
View storyCovering all your Bases
Liam Williams catches a vast variety of fish species in little time with new PowerBait [...]
View storyFrogging the Tropical North
Introducing two new Berkley PowerBait soft plastic lures, the Buzz N Speed Toad and the [...]
View storyQ&A with a Tournament Veteran
Tournament angler, Russell Babekuhl hands out a few of his secrets to help you catch [...]
View storyHow To Catch Flathead
Guesty runs through everything you need to know to catch flathead on lures in your [...]
View storyTopic 1: Selecting a Soft Bait and Jighead
Hear from Guesty on how to select a soft bait for your target species and [...]
View storyTopic 2: Rigging a Soft Bait
Learn from Guesty on the best way to rig a soft bait on a jig [...]
View storyTopic 3: Knot tying: leader and lure
Guesty explains how to tie both a leader knot and a loop knot!
View storyTopic 4: Casting Tips For Distance And Accuracy
Learn from Guest on how to improve your casting distance, as well as how to [...]
View storyTopic 5: The Best Soft Bait Retrieves
Guesty explains some of the most popular soft bait retrieves and when to use them!
View storyTopic 6: Locating Fish And Prime Bite Windows
Learn from Guesty on the types of areas fish congregate, and the best times to [...]
View storyTopic 7: Setting The Hook, Fighting And Landing Fish
Guesty explains how to set the hook, as well as the best practices for fighting [...]
View storyGulp 9″ Jerkshad: Hunt the biggest fish that swim!
It's for those that only care about one thing: hunting the biggest fish that swim [...]
View storyHow to use Gulp! Gel with jigs – Zane Levett
When fishing lures for species that have the reputation of being smart and cunning, scent [...]
View storyHow to use Gulp! Gel with soft vibes – Michael Guest
Gulp! was, and still is, the ground-breaking soft bait lure, as its scent dispersion has [...]
View storyNice Rig!
What makes a classic soft bait shape? And why is a jighead the goto rigging [...]
View storyPowerbait New 2020 Range
Combine powerful scent with lifelike colours and realistic swimming actions, and you’ve got a trusted [...]
View storyHot new profiles from Berkley Powerbait!
See the hottest new fish-catching profiles from Berkley Powerbait put to the test! ? We've [...]
View storyThe Gulp! Story So Far
Angling legend Adam Royter pulls out the history books to explain the science, history and [...]
View storySmell the Power
Angling legend Adam Royter recounts the evolution of PowerBait and how the scent formula gives [...]
View storyGulp! The Importance of Scent
Angling legend Adam Royter talks about how important scent is when it comes to fish [...]
View storyBerkley Gulp! Alive Crabby
Hotly anticipated, Crabby is now available in the Gulp! Alive! tubs for the ultimate in [...]
View storyBerkley Powerbait Nemesis Paddletail
The Nemesis Paddletail features a v-profiled body that rolls seductively in conjunction with the vibration [...]
View storyBerkley Powerbait Power Jerk Shad
The Berkley Power Jerk Shad has been redesigned with hook marker exit points that allow [...]
View storyBerkley PowerBait Nemesis
Berkley is pleased to announce the release of the ever-popular Nemesis in three sizes in [...]
View storyBerkley Australia | Passion Inspires Obsession
We have one simple mission: To be the world’s leading authority and cutting-edge expert on [...]
View storyBite Makers
I’ve seen the progression of hundreds, if not thousands of people’s fishing careers and they [...]
View storyColours – What Do They Want? – Adam Royter
Colours are one of, if not the most talked about and fussed over things we [...]
View storyFishing Lines: How to choose the right one
Fishing has evolved into a specialized sport with countless gear options to prove it.
View storyTYING THE KNOT: THE COMPLETE GUIDE TO TYING BETTER FISHING KNOTS
A thorough knowledge of knot tying is critical to fishing success—here’s all you need to [...]
View storyHow to fish Berkley Soft Baits with Adam Royter – Part 3 Retrieve techniques
Adam gets you on the water with 3 retrieve techniques for fishing Berkley soft baits
View storyHow to fish Berkley Soft Baits with Adam Royter – Part 2 Rods, reels, line and leader
Important factors in choosing your soft baiting outfit, line and leader material.
View storyHow to fish Berkley Soft Baits with Adam Royter – Part 1
Learn how to fish Berkley Softbaits with Adam Royter. Part 1 goes through Berkley Powerbait [...]
View storyFishing Line – The Chronicles of Royter
This series of blogs by Adam Royter is about all the things you really shouldn’t [...]
View storyMeet Your Nemesis
What always holds serious appeal however is when a soft plastic can be labelled as [...]
View storyLuring BIG Bream: Part 2 Metal Blades by Brent Hodges
An ever-expanding range of lures suitable for bream exists on the Australian market. Each design [...]
View storyLuring BIG Bream: Part 1 – Bibbed Minnows by Brent Hodges
So, you’re keen to catch big bream on lures, but don’t know where to start. [...]
View storyVictoria’s Mulloway Resurgence – Brent Hodges
Brent Hodges explains about the mulloway resurgence in Victoria..
View storyPinkie Snapper on Plastics – By Brent Hodges
Snapper season is now in full flight down here in Victoria and over the past [...]
View storyOn the Edge, Over Bass
Often over looked are the edges themselves and casting lures at our edges is not [...]
View storyCATCH MORE FISH
Be the first to hear our hottest fishing tips, latest tackle releases and offers. Join the Berkley family now.
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