Winning tournaments with the Shimma Pro-Rig

As a self-proclaimed tackle addict that has worked in the fishing industry for 16 years, [...]

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Chasing Unicorns

There is certain fish that don’t come along often. We know what they are. Big [...]

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Frosty Morning Murray Cod Fishing

After seeing the videos of the all-new Berkley Shimma Pro-Rig lures on the Berkley social [...]

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A lure that gives you confidence

If you were to ask me what I thought the most temperamental, tenacious species to [...]

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One lure, hundreds of barramundi

Upon arriving at Cape York for our annual barra trip, the anticipation of hooking into [...]

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Explosive Flats Fishing

Well, it’s always exciting when you get to test a new lure and there’s nothing [...]

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Freshwater Gold Mine

As a couple of keen anglers from out west, we love new fishing gear, and [...]

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Keys to the North

The one thing Ronnie Coleman will never have, is the flexibility of the new Berkley [...]

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My Biggest Jewfish

Recently I had the opportunity to fish a Gold Coast waterway I’ve never fished before [...]

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My Number One Choice

I have been fishing with PowerBait soft plastics for 25 years now, and in that [...]

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The Power of Swim Action and Scent

2021 has been a year of full of challenges with the covid 19 pandemic still [...]

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The Only Thing that comes to mind is Gulp!

When chasing big moochers and having to choose a lure to target them with, the [...]

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Hitting the sweet spot

If there’s one thing in life I love to do, it’s chase fish on lures! [...]

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Smaller profile, Bigger fish

Big baits, big fish, right? Well, yes, but elephants frequently eat peanuts, even more so [...]

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Developing the Shimma Shrimp

Guesty shares insight into the development process of the Shimma Shrimp, from scrunched up paper [...]

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From the rocky gorge to pristine rainforests

Berkley proteam member Kyle Wright shares his hands on experience with the Shimma Shrimp as [...]

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Getting Lock-Jaw Barra to Bite

Berkley pro team member Ryan Tully has put the Shimma Shrimp to the test on [...]

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It’s about the glide

Berkley proteam member Jono Bleakley shares his first impressions on the Shimma Shrimp after putting [...]

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The Best Shimma Retrieves

Berkley proteam member Liam Williams goes through the different retrieval techniques you can use with [...]

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Covering all your Bases

Liam Williams catches a vast variety of fish species in little time with new PowerBait [...]

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Frogging the Tropical North

Introducing two new Berkley PowerBait soft plastic lures, the Buzz N Speed Toad and the [...]

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Q&A with a Tournament Veteran

Tournament angler, Russell Babekuhl hands out a few of his secrets to help you catch [...]

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How To Catch Flathead

Guesty runs through everything you need to know to catch flathead on lures in your [...]

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How To Catch Bream

Hear from Guesty on how to catch bream in your local estuary!

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Topic 1: Selecting a Soft Bait and Jighead

Hear from Guesty on how to select a soft bait for your target species and [...]

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Topic 2: Rigging a Soft Bait

Learn from Guesty on the best way to rig a soft bait on a jig [...]

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Topic 3: Knot tying: leader and lure

Guesty explains how to tie both a leader knot and a loop knot!

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Topic 4: Casting Tips For Distance And Accuracy

Learn from Guest on how to improve your casting distance, as well as how to [...]

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Topic 5: The Best Soft Bait Retrieves

Guesty explains some of the most popular soft bait retrieves and when to use them!

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Topic 6: Locating Fish And Prime Bite Windows

Learn from Guesty on the types of areas fish congregate, and the best times to [...]

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Topic 7: Setting The Hook, Fighting And Landing Fish

Guesty explains how to set the hook, as well as the best practices for fighting [...]

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Gulp 9″ Jerkshad: Hunt the biggest fish that swim!

It's for those that only care about one thing: hunting the biggest fish that swim [...]

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Gulp! Gel Q&A – Russ Babekuhl

Find out why Russ Babekuhl uses and recommends Gulp! Gel

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How to use Gulp! Gel with jigs – Zane Levett

When fishing lures for species that have the reputation of being smart and cunning, scent [...]

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How to use Gulp! Gel with soft vibes – Michael Guest

Gulp! was, and still is, the ground-breaking soft bait lure, as its scent dispersion has [...]

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Nice Rig!

What makes a classic soft bait shape? And why is a jighead the goto rigging [...]

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Powerbait New 2020 Range

Combine powerful scent with lifelike colours and realistic swimming actions, and you’ve got a trusted [...]

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Hot new profiles from Berkley Powerbait!

See the hottest new fish-catching profiles from Berkley Powerbait put to the test! ? We've [...]

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The Gulp! Story So Far

Angling legend Adam Royter pulls out the history books to explain the science, history and [...]

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Smell the Power

Angling legend Adam Royter recounts the evolution of PowerBait and how the scent formula gives [...]

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Gulp! The Importance of Scent

Angling legend Adam Royter talks about how important scent is when it comes to fish [...]

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Berkley Gulp! Alive Crabby

Hotly anticipated, Crabby is now available in the Gulp! Alive! tubs for the ultimate in [...]

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Berkley Powerbait Nemesis Paddletail

The Nemesis Paddletail features a v-profiled body that rolls seductively in conjunction with the vibration [...]

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Berkley Powerbait Power Jerk Shad

The Berkley Power Jerk Shad has been redesigned with hook marker exit points that allow [...]

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Berkley PowerBait Nemesis

Berkley is pleased to announce the release of the ever-popular Nemesis in three sizes in [...]

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Berkley Australia | Passion Inspires Obsession

We have one simple mission: To be the world’s leading authority and cutting-edge expert on [...]

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Bite Makers

I’ve seen the progression of hundreds, if not thousands of people’s fishing careers and they [...]

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Colours – What Do They Want? – Adam Royter

Colours are one of, if not the most talked about and fussed over things we [...]

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Fishing Lines: How to choose the right one

Fishing has evolved into a specialized sport with countless gear options to prove it.

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TYING THE KNOT: THE COMPLETE GUIDE TO TYING BETTER FISHING KNOTS

A thorough knowledge of knot tying is critical to fishing success—here’s all you need to [...]

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How to fish Berkley Soft Baits with Adam Royter – Part 3 Retrieve techniques

Adam gets you on the water with 3 retrieve techniques for fishing Berkley soft baits

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How to fish Berkley Soft Baits with Adam Royter – Part 2 Rods, reels, line and leader

Important factors in choosing your soft baiting outfit, line and leader material.

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How to fish Berkley Soft Baits with Adam Royter – Part 1

Learn how to fish Berkley Softbaits with Adam Royter. Part 1 goes through Berkley Powerbait [...]

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Fishing Line – The Chronicles of Royter

This series of blogs by Adam Royter is about all the things you really shouldn’t [...]

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Meet Your Nemesis

What always holds serious appeal however is when a soft plastic can be labelled as [...]

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Luring BIG Bream: Part 2 Metal Blades by Brent Hodges

An ever-expanding range of lures suitable for bream exists on the Australian market. Each design [...]

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Luring BIG Bream: Part 1 – Bibbed Minnows by Brent Hodges

So, you’re keen to catch big bream on lures, but don’t know where to start. [...]

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Victoria’s Mulloway Resurgence – Brent Hodges

Brent Hodges explains about the mulloway resurgence in Victoria..

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Pinkie Snapper on Plastics – By Brent Hodges

Snapper season is now in full flight down here in Victoria and over the past [...]

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On the Edge, Over Bass

Often over looked are the edges themselves and casting lures at our edges is not [...]

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