Twitchin’ the Flats
Exploring the shallows and in particular sight casting across wide, open estuary flats is highly [...]
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Why Berkley Gulp! Gel Scent is a ‘must have’!
. Berkley Gulp! Gel scent is one of the best tools that you can have [...]
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Tips for Soft Baiting Snapper with Berkley
When it comes to soft baiting for snapper, the upper East Coast region on the [...]
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Berkley Krej
The Krej can be used many different ways. From being cast out and let sink [...]
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New Go-To Soft Bait: The Berkley Gulp! Zagger
Back in August 2024, Mark Phillips from Berkley came to me with some samples of [...]
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Every Scent Counts
If one thing is for sure, it’s that Berkley understand how important scent is to [...]
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Berkley Power Switch
Berkley Power Switch has revolutionized the world of angling with its innovative design tailored specifically [...]
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Berkley Finisher
When I first laid eyes on the Finisher, I thought to myself, how this is [...]
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Australian Bass
The Australian bass is a popular freshwater sport fish, native to the coastal rivers and [...]
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Soft Baiting Basics with Berkley
Since soft baiting has become such a popular option over the last decade, many anglers [...]
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Winning tournaments with the Shimma Pro-Rig
As a self-proclaimed tackle addict that has worked in the fishing industry for 16 years, [...]
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Chasing Unicorns
There is certain fish that don’t come along often. We know what they are. Big [...]
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A lure that gives you confidence
If you were to ask me what I thought the most temperamental, tenacious species to [...]
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Frosty Morning Murray Cod Fishing
After seeing the videos of the all-new Berkley Shimma Pro-Rig lures on the Berkley social [...]
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One lure, hundreds of barramundi
Upon arriving at Cape York for our annual barra trip, the anticipation of hooking into [...]
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My Number One Choice
I have been fishing with PowerBait soft plastics for 25 years now, and in that [...]
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Explosive Flats Fishing
Well, it’s always exciting when you get to test a new lure and there’s nothing [...]
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My Biggest Jewfish
Recently I had the opportunity to fish a Gold Coast waterway I’ve never fished before [...]
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Keys to the North
The one thing Ronnie Coleman will never have, is the flexibility of the new Berkley [...]
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Freshwater Gold Mine
As a couple of keen anglers from out west, we love new fishing gear, and [...]
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The Only Thing that comes to mind is Gulp!
When chasing big moochers and having to choose a lure to target them with, the [...]
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The Power of Swim Action and Scent
2021 has been a year of full of challenges with the covid 19 pandemic still [...]
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Hitting the sweet spot
If there’s one thing in life I love to do, it’s chase fish on lures! [...]
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Smaller profile, Bigger fish
Big baits, big fish, right? Well, yes, but elephants frequently eat peanuts, even more so [...]
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The Best Shimma Retrieves
Berkley proteam member Liam Williams goes through the different retrieval techniques you can use with [...]
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From the rocky gorge to pristine rainforests
Berkley proteam member Kyle Wright shares his hands on experience with the Shimma Shrimp as [...]
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Developing the Shimma Shrimp
Guesty shares insight into the development process of the Shimma Shrimp, from scrunched up paper [...]
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Getting Lock-Jaw Barra to Bite
Berkley pro team member Ryan Tully has put the Shimma Shrimp to the test on [...]
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It’s about the glide
Berkley proteam member Jono Bleakley shares his first impressions on the Shimma Shrimp after putting [...]
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Powerbait New 2020 Range
Combine powerful scent with lifelike colours and realistic swimming actions, and you’ve got a trusted [...]
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Q&A with a Tournament Veteran
Tournament angler, Russell Babekuhl hands out a few of his secrets to help you catch [...]
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Frogging the Tropical North
Introducing two new Berkley PowerBait soft plastic lures, the Buzz N Speed Toad and the [...]
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Covering all your Bases
Liam Williams catches a vast variety of fish species in little time with new PowerBait [...]
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How To Catch Flathead
Guesty runs through everything you need to know to catch flathead on lures in your [...]
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Topic 1: Selecting a Soft Bait and Jighead
Hear from Guesty on how to select a soft bait for your target species and [...]
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Topic 2: Rigging a Soft Bait
Learn from Guesty on the best way to rig a soft bait on a jig [...]
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Topic 3: Knot tying: leader and lure
Guesty explains how to tie both a leader knot and a loop knot!
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Topic 4: Casting Tips For Distance And Accuracy
Learn from Guest on how to improve your casting distance, as well as how to [...]
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Topic 5: The Best Soft Bait Retrieves
Guesty explains some of the most popular soft bait retrieves and when to use them!
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Topic 6: Locating Fish And Prime Bite Windows
Learn from Guesty on the types of areas fish congregate, and the best times to [...]
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Topic 7: Setting The Hook, Fighting And Landing Fish
Guesty explains how to set the hook, as well as the best practices for fighting [...]
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How to use Gulp! Gel with jigs – Zane Levett
When fishing lures for species that have the reputation of being smart and cunning, scent [...]
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How to use Gulp! Gel with soft vibes – Michael Guest
Gulp! was, and still is, the ground-breaking soft bait lure, as its scent dispersion has [...]
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Nice Rig!
What makes a classic soft bait shape? And why is a jighead the goto rigging [...]
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TYING THE KNOT: THE COMPLETE GUIDE TO TYING BETTER FISHING KNOTS
A thorough knowledge of knot tying is critical to fishing success—here’s all you need to [...]
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Fishing Lines: How to choose the right one
Fishing has evolved into a specialized sport with countless gear options to prove it.
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How to fish Berkley Soft Baits with Adam Royter – Part 3 Retrieve techniques
Adam gets you on the water with 3 retrieve techniques for fishing Berkley soft baits
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How to fish Berkley Soft Baits with Adam Royter – Part 2 Rods, reels, line and leader
Important factors in choosing your soft baiting outfit, line and leader material.
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How to fish Berkley Soft Baits with Adam Royter – Part 1
Learn how to fish Berkley Softbaits with Adam Royter. Part 1 goes through Berkley Powerbait [...]
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Berkley Gulp! Alive Crabby
Hotly anticipated, Crabby is now available in the Gulp! Alive! tubs for the ultimate in [...]
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Berkley Powerbait Nemesis Paddletail
The Nemesis Paddletail features a v-profiled body that rolls seductively in conjunction with the vibration [...]
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Berkley Powerbait Power Jerk Shad
The Berkley Power Jerk Shad has been redesigned with hook marker exit points that allow [...]
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Berkley PowerBait Nemesis
Berkley is pleased to announce the release of the ever-popular Nemesis in three sizes in [...]
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Berkley Australia | Passion Inspires Obsession
We have one simple mission: To be the world’s leading authority and cutting-edge expert on [...]
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Gulp 9″ Jerkshad: Hunt the biggest fish that swim!
It's for those that only care about one thing: hunting the biggest fish that swim [...]
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Hot new profiles from Berkley Powerbait!
See the hottest new fish-catching profiles from Berkley Powerbait put to the test! 🔥 We've [...]
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The Gulp! Story So Far
Angling legend Adam Royter pulls out the history books to explain the science, history and [...]
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Smell the Power
Angling legend Adam Royter recounts the evolution of PowerBait and how the scent formula gives [...]
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