You don’t eat food that looks or tastes bad. Neither do fish. Our scientists have dedicated decades of research to understanding how fish use scent and taste to influence their decision on which bait to bite – and which to let go. The result? A secret fish-catching formula so revolutionary, it can’t be replicated: PowerBait. Combine powerful scent with lifelike colours and realistic swimming actions, and you’ve got a trusted bait that outperforms everytime. Trust us, the proof is in the bite.

POWER SWITCH

SIZES: 2.5″ | 3″ | 4.25″ | 5″

NEW

CULLSHAD MAGNUM

SIZES: 6″ | 8″

NEW

POWERBAIT NESSIE

SIZES: 5″ | 7″ | 9″

NEW COLOURS

Powerbait 3inch Shrimp

POWERBAIT SHRIMP

SIZE: 2″ | 3″ | 4″ | 5″

NEW COLOURS

TROUT NUGGETS

TROUT NUGGETS 4PACK

PowerBait Trout Nibbles

TROUT NIBBLES

PowerBait HoneyBall

POWERBAIT HONEYBALL

SIZES: 40 | 55 | 90 | 120mm

POWERBAIT PADDLESTINGER

SIZES: 3″ | 4″ | 5″

POWERBAIT CRABBY

SIZES: 2″ | 2.5″

POWERBAIT CULLSHAD

SIZES: 6″ | 8″

POWERBAIT SANDWORM

SIZES: 2.5″ | 4″

PowerBait Craw

POWERBAIT CRAW

SIZES: 2.5″ | 3.5″

PowerBait Fork Tail Minnow

POWERBAIT FORKTAIL MINNOW

SIZE: 3.5″

Powerbait 5inch Grub

POWERBAIT GRUB

SIZES: 2.5″ | 4″ | 5″

POWERBAIT NEMESIS

SIZES: 3″ | 4″ | 5″ | 6.5″

POWERBAIT NEMESIS PADDLETAIL

SIZES: 3″ | 4″ | 5″

Powerbait Jerkshad single

POWERBAIT JERKSHAD

SIZE: 5″

Powerbait Paddle Frog

POWERBAIT BEAT N PADDLE FROG

SIZE: 3.9″

POWERBAIT PRE-RIGGED SWIM SHAD

SIZE: 6″

POWERBAIT T TAIL MINNOW

SIZE: 2.6″

POWERBAIT POWER MINNOW

SIZES: 3″ | 4″

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavour – the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the time and confidence to feel more bites – set more hooks and catch more fish!

CATCH MORE FISH

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