The PowerBait Chop Block is a premium soft glide bait that’s built to trigger reaction bites. Its tall, broad profile mimics key baitfish species found in Australian waters, making it an easy target predators can’t ignore.

This versatile soft glide lets you control the action. Fish it slow for a wide, lazy glide that draws fish in from distance — or speed it up to create a tight, aggressive chop when they need extra convincing.

Custom-painted colour patterns, precision detailing and a perfectly balanced design mean it swims true straight out of the pack. No tuning. No guesswork. Just proven performance

The PowerBait Drip Swimmer is designed for finesse techniques; it delivers ultra-realistic detail, a natural baitfish profile and a subtle, tight swimming action that pressured fish can’t ignore. The micro boot tail creates just enough movement to trigger reaction bites—without overpowering wary fish.

Infused with proven PowerBait scent and flavour, fish don’t just bite—they hold on.

The all-new PowerBait Honey Minnow rolls Honeycomb technology, PowerBait scent and a tight action into the one soft swimbait. The Honey Minnow’s narrow cross section and deep body combine to create a unique profile and swim action that fresh and saltwater species find hard to resist.

Infused with Berkley’s legendary PowerBait scent, the scientific formula emits a taste and smell that mimics real prey and makes fish bite and hold on 18x longer than traditional unscented plastics.