The new Berkley PowerBait® CullShrimp combines Berkley Honeycomb technology with one of saltwater’s most attractive bait types, the humble shrimp. The CullShrimps honeycomb tail adds realistic action and increases durability of the proven PowerBait formula.

The CullShrimp also features active swim legs and a unique line through hook system that allows the bait to slide up the leader when a fish is hooked for added lure lifespan.

The new Berkley PowerBait® Curly Bones is a hybrid ribbed minnow/worm profile that operates exceptionally well at slow speeds. The ribbed body slows the baits sink rate, keeping it in the strike zone longer. The super thin ribbon tail is designed with an activation tip that enhances action as soon as the bait has forward motion.

The Berkley PowerBait® Nessie is a unique articulated soft bait design that swims like a glide bait. The Nessie is fitted with two sets of control fins that keep the bait upright and gliding from side to side. Fitted with a single treble, the Nessie is highly effective on species like flathead, mulloway and barra.

The new Berkley PowerBait® Mushi is an innovative Japanese designed surface bait that features active legs and a hollow buoyancy chamber built into the body. This bait is deadly on bream and bass when fished in creeks and estuaries.

The PowerBait Chop Block is a premium soft glide bait that’s built to trigger reaction bites. Its tall, broad profile mimics key baitfish species found in Australian waters, making it an easy target predators can’t ignore.

This versatile soft glide lets you control the action. Fish it slow for a wide, lazy glide that draws fish in from distance — or speed it up to create a tight, aggressive chop when they need extra convincing.

Custom-painted colour patterns, precision detailing and a perfectly balanced design mean it swims true straight out of the pack. No tuning. No guesswork. Just proven performance

The PowerBait Drip Swimmer is designed for finesse techniques; it delivers ultra-realistic detail, a natural baitfish profile and a subtle, tight swimming action that pressured fish can’t ignore. The micro boot tail creates just enough movement to trigger reaction bites—without overpowering wary fish.

Infused with proven PowerBait scent and flavour, fish don’t just bite—they hold on.

The all-new PowerBait Honey Minnow rolls Honeycomb technology, PowerBait scent and a tight action into the one soft swimbait. The Honey Minnow’s narrow cross section and deep body combine to create a unique profile and swim action that fresh and saltwater species find hard to resist.

Infused with Berkley’s legendary PowerBait scent, the scientific formula emits a taste and smell that mimics real prey and makes fish bite and hold on 18x longer than traditional unscented plastics.