Research has shown us that when finding food fish first rely on their sense of sight. Their monocular lenses allow for a huge field of vision on either side of their body, with some species able to detect prey up to 25m away in clear water.
Once a potential food item is detected, these far-sighted eyes can no longer distinguish details, so fish approach to within 30cm and inspect potential food with their near-sighted binocular vision. To capitalise on this, Berkley scientists fine-tuned the natural profile and colours of the Shimma Shrimp in every detail, so no matter what direction fish approach, they are visually inclined to strike.
In inducing a fish to strike, a lure’s action must also pass up-close inspection from the lateral line, a trait unique to fish which allows them to sense movement of prey within three body lengths. Knowing this, Berkley scientists have harmonized the vibration, yaw and sinking pitch of the Shimma Shrimp to entice decisive strikes from fish, even in the most turbid waters
We’ve Done The Science, Now You Catch The Fish
SEE THE ALL NEW SHIMMA SHRIMP ON THE WATER
NEW 85mm & 150mm SIZES
The Shimma Shrimp introduces an all-new dimension to soft vibes. With a life like shrimp body design that vibes on the lift and opens it’s tail and glides when sinking, the Shimma Shrimp’s unique erratic action is highly attractive to many Australian species. Built from super stretchy TPE (Thermoplastic Elastomer) material and fitted with high quality Owner hooks and rings, Shimma Shrimp is built to last and tangle with everything from finicky creek dwellers to the meanest freight trains of the reef.
| LENGTH | WEIGHT | RRP |
|---|---|---|
| 65mm | 3.5g | $15.99 |
| 85mm | 7g | $16.99 |
| 100mm | 12g | $17.99 |
| 120mm | 20g | $18.99 |
| 150mm | 28g | $19.99 |
TARGET SPECIES:
BREAM / FLATHEAD / WHITING / ESTUARY PERCH / BASS / GOLDEN PERCH / MURRAY COD / SOOTY GRUNTER / JUNGLE PERCH / MANGROVE JACK / BARRAMUNDI / THREADFIN SALMON / JEWFISH / SNAPPER / CORAL TROUT
VIEW COLOUR RANGE
BLUE TAIL
CRYSTAL
FIRE TIGER
NUCLEAR CHICKEN
OLIVE
ORANGE BELLY
PEACH
PEARL
PEPPERED
PINK
NEW RANGE
BEST SOFT LURE
Shimma Shrimp Weedless 150mm
You asked for it and the team at Berkley® have delivered!
The all new Shimma Shrimp Weedless. Available in three sizes – 100, 120 and 150mm to suit a wide variety of target species and is perfect for fishing in snaggy environments. The Shimma Weedless does it all! Shimmies on the drop, tucks its tail on the lift, and sends out lots of vibration that fish just can’t resist!
| LENGTH | WEIGHT | RRP |
|---|---|---|
| 100mm | 9g | $17.99 |
| 120mm | 16g | $18.99 |
| 150mm | 28g | $19.99 |
TARGET SPECIES:
BREAM / FLATHEAD / WHITING / ESTUARY PERCH / BASS / GOLDEN PERCH / MURRAY COD / SOOTY GRUNTER / JUNGLE PERCH / MANGROVE JACK / BARRAMUNDI / THREADFIN SALMON / JEWFISH / SNAPPER / CORAL TROUT
VIEW COLOUR RANGE
BLUE TAIL
CRYSTAL
FIRE TIGER
NUCLEAR CHICKEN
OLIVE
ORANGE BELLY
PEACH
PEARL
PEPPERED
PINK
SEE HOW THEY WORK
Developing any new Berkley bait starts with research and development in our labs. It extends to countless hours of on water testing, with real conditions, real fish and real anglers. It’s testing, trial refinement, failure and success. Hear from the Berkley pros who helped us put the new Shimma Shrimp Weedless through its paces.
DARWIN ADVENTURE
“We’ve got the Shimma Shrimp on and we’re imitating a cherabin that’s coming off the floodplains. There’s barra tight against the bank, every now and then popping out looking for a feed…”
~ Shane Compain
NEW 85mm SIZE
The new Shimma Fork 85mm is perfectly weighted at 15 grams to get down to where you need it at just the right speed.
Whether you’re chasing big flathead, mulloway or bass, you will love the way this vibe swims.
The Shimma 85 is tuned to vibrate with a moderate cadence that gives the angler plenty of feedback and a strong, tight action that fish just love.
The Tough TPE (Thermal Plastic Elastomer) body is the perfect snack size bait fish profile and is available in ten great colours to suit fresh and saltwater angling environments.
| LENGTH | WEIGHT | RRP |
|---|---|---|
| 65mm | 6g | $15.99 |
| 85mm | 15g | $16.99 |
| 100mm | 20g | $16.99 |
| 120mm | 40g | $17.99 |
TARGET SPECIES:
BREAM / FLATHEAD / WHITING / ESTUARY PERCH / BASS / GOLDEN PERCH / MURRAY COD / SOOTY GRUNTER / JUNGLE PERCH / MANGROVE JACK / BARRAMUNDI / THREADFIN SALMON / JEWFISH / SNAPPER / CORAL TROUT
VIEW COLOUR RANGE
12 GAUGE
CLEAR HERRING
GHOST
HOT PINK
JACK FLASH
MULLET GULLET
NUCLEAR CHICKEN
ORANGE BELLY SHRIMP
PEPPERED PRAWN
WHITEBAIT
