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The best of both worlds.

Powerful scent dispersion. Proven PowerBait performance. MaxScent brings the two together in a unique, water-absorbent PVC material that continuously releases scent into the water, while staying soft, flexible and ready to fish.

No drying out. No compromise. Just a smarter way to put scent to work.

The evolution of scent tech is here!

Scent

It makes all the difference – Water flows through MaxScent’s unique PVC material, dispersing scent unlike traditional PVC baits. This creates a trail behind your bait that attracts fish and entices them to bite.

Taste

Scientifically developed – Thousands of tests in the lab and on the water have allowed Berkley scientists to perfect the ultimate taste formula that fish hold onto for up to 18x longer, allowing you more time to set the hook.

Texture

MaxScent has been developed to not only smell, taste and look like real food to fish, it’s texture was also worked to get the ultimate balance between what feels real without sacrificing performance.

Action

Every detail matters – Through high-tech capabilities at our Spirit Lake facility, we’ve been able to dial in actions across the MaxScent range that we know Aussie fish love.

CHOOSE YOUR

Too good for fish to spit.

Combining countless hours of fish research and scientists perfecting the perfect scent, taste and texture formula, MaxScent is the ultimate lure range that will revolutionize your catch rate.

CRITTER HAWG

SIZE 2.6″

A super-charged scent field attracts fish like never before. The Critter Hawg combines ultra-realistic texture, natural matte colours and life-like action with a soft yet durable material, delivering finesse presentations, easier hook-ups and multiple fish per bait.

FROM $14.99 RRP

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Ebimiso

Camo

Chartreuse Green Fluoro Orange

Blue Black Fleck

Mimizu

White Pearl

PULSE TAIL

SIZES 3 & 4.2″

The MaxScent Pulse Tail combines a wide, ribbed body with a tight-action tail to maximise water turbulence and scent dispersion. A proven Japanese favourite for fresh and saltwater, it’s built to trigger aggressive reaction bites.

FROM $14.99 RRP

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Camo

Chartreuse Green Fluoro Orange

Ebimiso

June Bug

Motor Oil

Muddy Tenaga

Natural Shad

Neon Shad

Red Gold Fleck

South African Special

White Pearl

FLATNOSE MINNOW

SIZE 4″

The MaxScent Flatnose Minnow mimics the profile of a natural baitfish, enhanced with a supercharged scent field to attract fish. Its ultra-realistic texture and natural matte colours make it deadly for finesse presentations and wary fish.

FROM $14.99 RRP

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Black Shine

Blue Black

Blue Pearl Black Hologram

Brown Back

Natural Shad

White Pearl

D-WORM

SIZE 3.6″

The PowerBait MaxScent D-Worm delivers a realistic worm profile and powerful scent dispersion to fool fish in fresh and saltwater. Easy to rig and trim, it’s ideal for targeting whiting, flathead and other species on light tackle.

FROM $14.99 RRP

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Camo

Ebimiso

Glow Silver Fleck

Junebug Red

Mimizu

Natural Mimizu

SHRIMP

SIZE 2.5″

The Berkley PowerBait MaxScent 2.5″ Shrimp combines a compact shrimp profile with powerful scent dispersion. Developed at Berkley Labs for Australian species and techniques, it’s built to tempt estuary fish.

FROM $14.99 RRP

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Black Powder

Blue Pearl Black Hologram

Natural

Watermelon Candy

Watermelon Copper Orange

White Pearl

GRUB

SIZE 2.2″

The MaxScent 2.2-inch Grub is about to set the Aussie bream scene on fire! Built from a proprietary scent dispersant PVC material that absorbs water and releases super charged scent into the strike zone. Designed at Berkley Labs to swim at ultra slow speeds and light jig heads to maximise fall time and action.