The PowerBait Fan Tail Shrimp is a revolutionary new bait profile that has taken prawn and shrimp imitations to the next level. Designed to mimic one of the most sought-after baits found in Australian waters, the PowerBait Fan Tail Shrimp has a segmented tail design which allows the bait to tuck its tail on the lift, and fan out and glide slowly down on the drop. The head design allows for a wide range of rigging options on multiple hook designs, making it the perfect all round prawn imitation to have in the tackle box.  The Fan Tail Shrimp is available in three sizes, six colors and has proven deadly on a wide variety of species in both estuarine, freshwater, and offshore environments.

The PowerBait Craw is the latest edition of Berkley’s unique creature bait designs that have been a staple in Australian tackle boxes for the last three decades. The inbuilt control surfaces moulded into the pincers on the PowerBait Craw are designed to create a water pressure differential to maximize action on the sink with little effort required from the angler. Combine this with a lifelike crayfish profile in two sizes and six natural colours and you have a lure perfectly suited to target a range of options in both fresh and saltwater fishing environments.

The Berkley PowerBait Fork Tail Minnow has been upsized! With its erratic darting action in the smaller sizes proving lethal on estuarine species, it was time to go bigger and showcase this profile to the offshore market in 4.5” and 5.5” sizes. The PowerBait Fork Tail Minnow features a natural forktail outline and a V-shaped body cross section, making it the perfect imitation of a small baitfish. When rigged on a light jighead, the Fork Tail Minnow works exceptionally well when it’s left to sink seductively through the water column close to structure. Predators such as mulloway, flathead, snapper and kingfish will see it as a wounded baitfish and attack. When it’s PowerBait you just know that fish will bite and hang on 18 times longer! Coming in six natural colours, the Fork Tail Minnow is a must for all fresh and saltwater fishing scenarios.