CHOOSE YOUR 
Power Switch gives YOU the control to ‘switch’ or react to what the fish wants.
Tip: unless hovering or snapping the bait, try to maintain a tight line for maximum control.
HOVERING
Use moderate rhythmic pops to pause the bait mid fall and hover it out away from the boat and above a fish’s head giving you more time in the strike zone.
SNAPPING
Short quick snaps to heavier rips creates very erratic movement mid water to trigger fish. Or drop it to the bottom using slower, methodical snapping or dragging motions to entice strikes.
TWITCHING
Small strokes or twitches with the end of your rod allow the bait to quiver and shake but still progress toward the boat. Great finesse presentation.
VERTICAL JIGGING
Drop the bait down vertically or finish your cast under the boat by adding a few vertical rips or pops to make the bait dart and hunt.
FFS OPTIMISED
SIZES: 2.5, 3, 4.25 & 5”
The new Berkley PowerBait Power Switch has all the moves. You can hop it with a crazy side-to-side action or rip it with a quick lift to make it dart in multiple directions. It features a solid pre-rigged Fusion 19 hook to keep big fish connected. The Power Switch is perfectly suited for fishing with Forward Facing Sonar (FFS) or blind casting for a wide range of freshwater and saltwater species.
FROM $15.99 RRP
Blacknose Shiner
Fire Tiger
Lime Pearl
Purple Wizard
Stealth Minnow
Wonder Bread
TARGET SPECIES:
BASS / BREAM / FLATHEAD / MULLOWAY / ESTUARY PERCH / BARRAMUNDI / SOOTY GRUNTER / SNAPPER / QUEENFISH
HEAVY DUTY HARDWARE
SIZES: 6 & 8”
The Berkley PowerBait CullShad Magnum takes swim bait fishing to a new level. The CullShad combines a big profile drawing power with proprietary Honeycomb technology for the ultimate swim action and robust durability. The new Magnum version of the Berkley CullShad is built with a weighted harness that features a Berkley Fusion 19 forged super-strong main hook and an additional belly treble to ensure maximum hookup potential with every bite.
FROM $17.99 RRP
Chartreuse Flash
Fire Tiger
Mermaid
Mullet
Pearl White
Wagasaki
TARGET SPECIES:
FLATHEAD / BARRAMUNDI / MURRAY COD / MULLOWAY / MANGROVE JACK
NEW COLOURS
SIZES: 5, 7 & 9”
The Berkley PowerBait Nessie is a unique articulated soft bait design that swims like a glide bait. The Nessie is fitted with two sets of control fins that keep the bait upright and gliding from side to side and a single treble on the underside. 2025 sees four great new colours added to the lineup.
FROM $11.99 RRP
Chartreuse Perch
Fire Tiger
High Voltage
Lime Pearl
TARGET SPECIES:
FLATHEAD / BARRAMUNDI / MURRAY COD / BASS / JEWFISH / MANGROVE JACK
NEW COLOURS
SIZES: 2,3 & 4”
The Berkley PowerBait Shrimp was born out of findings from Berkley’s Fish Research Labs in Spirit Lake, USA. The R&D team tested many shrimp profile variations and discovered that fish attacked offerings with no legs far more than those that had legs. Hence, the PowerBait Shrimp has no legs for a good reason – fish prefer it that way. 2025 sees the addition of four hot new colours to the PowerBait Shrimp line up.
FROM $11.99 RRP
Breen Chartreuse
Dark Night
Mermaid
Pumpkin Chartreuse
TARGET SPECIES:
FLATHEAD / JEWFISH / SNAPPER / KINGFISH / MANGROVE JACK / CORAL TROUT / TREVALLY / MURRAY COD / BARRAMUNDI
