The Gulp! 3” Squid has been designed so it looks, feels and smells like a real squid. Perfect for deep dropping on reefs or casting on a light jig head in waters where arrow squid are found.

Fish can’t resist the Berkley Gulp! Swimming Mullet’s ‘fat’ body profile and flickering curl tail. This shape has a proven track record across a variety of estuary species including flathead, bream, jacks and barra. 2025 will see four new hot colours added into the mix to help you Catch More Fish.

With a lifelike appearance, detailed texture and coloration, Berkley Gulp! Alive! Maggots are designed to imitate real maggots. Gulp! Alive! Maggots are great for garfish, mullet, trout and more. Rig as you would a live maggot for best results.

Designed to excel when fished with Forward Facing Sonar (FFS), the Berkley Krej is a revolutionary hard bait that defies conventional jerkbaiting by working its way upwards in the water column, only to fall backwards towards its target. This new style of fishing, or “Krejing”, allows the angler to take advantage of being able to see how a fish is reacting on FFS and make a presentation in ways they’ve not been able to before.

Purpose-Built for Forward Facing Sonar (FFS) – The Finisher hits on all the fast dropping, hard gliding and fish provoking actions of glide baits plus ups the ante to give the angler the control to react to the fish, test its mood and produce a strike. The modern finless double-treble design brings the Finisher to the forefront of modern hard bait design for finish and performance.

The Stunna has all the refinements for a jerkbait to excel. With action, casting distance, and durability at the forefront of the design process, the Stunna delivers with a unique slow sink to trigger bites from neutral and inactive fish. The new 80+2 size has been developed with Australian species in mind and is set to excel in both salt and freshwater environments.