A super-charged scent field attracts fish like never before. The Critter Hawg combines ultra-realistic texture, natural matte colours and life-like action with a soft yet durable material, delivering finesse presentations, easier hook-ups and multiple fish per bait.

The MaxScent Pulse Tail combines a wide, ribbed body with a tight-action tail to maximise water turbulence and scent dispersion. A proven Japanese favourite for fresh and saltwater, it’s built to trigger aggressive reaction bites.

The MaxScent Flatnose Minnow mimics the profile of a natural baitfish, enhanced with a supercharged scent field to attract fish. Its ultra-realistic texture and natural matte colours make it deadly for finesse presentations and wary fish.

The PowerBait MaxScent D-Worm delivers a realistic worm profile and powerful scent dispersion to fool fish in fresh and saltwater. Easy to rig and trim, it’s ideal for targeting whiting, flathead and other species on light tackle.

The Berkley PowerBait MaxScent 2.5″ Shrimp combines a compact shrimp profile with powerful scent dispersion. Developed at Berkley Labs for Australian species and techniques, it’s built to tempt estuary fish.

The MaxScent 2.2-inch Grub is about to set the Aussie bream scene on fire! Built from a proprietary scent dispersant PVC material that absorbs water and releases super charged scent into the strike zone. Designed at Berkley Labs to swim at ultra slow speeds and light jig heads to maximise fall time and action.

The Gulp! Dagger is designed with a unique body and paddle tail to work with Nitro Zipper jig heads to create a wild side to side walking action when hopped on a slow retrieve. It’s micro finesse paddle tail also makes it perfect for strolling and letting the tail do all the work for you.

The Gulp! Isome Worm combines a worm-style body with a finesse ribbon tail for subtle action. Its tapered body features one-inch trimming guides, making it quick and easy to customise the profile for your target species.

The Gulp! Salty Nipper combines a lifelike yabby profile with pressure-controlled pincers that create natural swimming action. Add Gulp!’s powerful scent dispersion and you have a versatile bait for targeting a wide range of fresh and saltwater species.

The revolutionary Gulp! formula now comes in four new scent profiles, developed by the Berkley Labs R&D team. Designed for hard, soft and metal baits, the easy-apply 80ml tube also contains UV optical brightener.

PowerBait Curly Bones combines a ribbed minnow/worm profile with a super-thin ribbon tail for exceptional slow-speed action. Its ribbed body slows the sink rate, while the activation tip comes alive with even the slightest forward movement.

The new Berkley PowerBait Mushi is an innovative Japanese designed surface bait that features active legs and a hollow buoyancy chamber built into the body. This bait is deadly on bream and bass when fished in creeks and estuaries.

CullShrimp combines proven PowerBait formula with Honeycomb technology for lifelike shrimp action and increased durability. Active swim legs and a line-through hook system help maximise movement while allowing the bait to slide up the leader when a fish is hooked.

The PowerBait Nessie 11″ delivers a lifelike glide-bait action through its articulated design and control fins. A magnetic two-hook stinger rig keeps the rear hook positioned, while its larger profile is built to tempt flathead, mulloway and barra.

The Berkley PowerBait Rub-On Gel brings the proven PowerBait formula to a freshwater-specific scent gel. Developed by Berkley Labs for hard, soft and metal baits, its easy-apply 80ml tube also contains UV optical brightener.