Expand the strike zone
Based off the trusted and proven Gulp! formula, Gulp! Gel contains the ultimate bite-triggered taste for fish, refined over 30 years of continuous research and development into fish feeding stimulants by Berkley.
Gulp! Gel also contains additives to reflect ultraviolet (UV) light, increasing visibility for fish as the UV spectrum penetrates well underwater and is utilised by many predatory species to find food.
SCENT + UV
FOR USE ON ALL LURES
Now, legendary Gulp! scent isn’t just for soft baits, but can be applied to all manner of lures, hard or soft. Simply squeeze a dash of Gulp! Gel onto your chosen bait and use your fingers to smear across its surface, focusing on any grooves, split rings or tow points it can fill into and hold better underwater. Designed to disperse scent into the water around the lure, Gulp! Gel dissolves and is most effective when reapplied every few casts to retain a smear and the unfair advantage to catch more fish.
[ THE SCENT STORY ]
Hear why Gulp! scent has been relied upon for two decades in Australia when catching more fish really matters.
[ MICHAEL GUEST ]
Reel Action TV Presenter
“I wondered if I hadn’t put a bit of Gulp! Gel on there. I’m sure I could have turned a fish that’s swimming up, eyeballing this lure, looking right at it and going – I don’t think I’m going to commit. To a fish that just goes, you know what, that smells really good – I’m all over it. That’s what Gulp! Gel does.”
“It can turn a fish from one that wasn’t really going to bite a lure, to one that is just going to crash tackle it in an instant. And if you’ve got that in your arsenal, it can turn a fairly dull day, or average day, into a great day.”
GUESTY’S TIPS FOR GULP! GEL ON SOFT VIBES
[ ZANE LEVETT ]
OCEANHUNTER SPORTFISHING GUIDE
“The new Gulp! Gel has just been an absolute game changer. Being able to apply it to other lures, like metal jigs, stickbaits, poppers, even vibes, has just made a big difference.”
“We’ve had tough surface bites from kingfish, that would refuse stickbaits until the Gel was on. It made a big difference, as well as on the deep water fish.”
ZANE’S ADVICE FOR GULP! GEL ON JIGS[ RUSS BABEKUHL ]
VETERAN BERKLEY TOURNAMENT ANGLER
“You didn’t even have to move the lure – you could see that thing was 100% stationary, and the fish would just come over, get a taste of that Gulp! Gel and they were just straight onto it. I don’t know how many fish we caught, it was just one after another for a while.”
“If you could imagine throwing an unscented lure in that same situation, they’d probably come over, take a look at it and think: tastes like plastic, no thanks.”
Q&A WITH RUSS ON GULP! GEL TECHNIQUES
[ TODD RICHES ]
RISING BERKLEY TOURNAMENT ANGLER
“That scent made a massive difference. We were just casting our lures up current, drifting them back and pretty much just letting them sit on the bottom. The fish just use that scent to find it and eat it.”
YOUR FISH. OUR SCIENCE.
It starts with research and development in our labs. It extends to countless hours of on water testing, with real conditions, real fish and real anglers. It’s testing, trial, refinement, failure and success. It’s the process to ensure every new Berkley product is scientifically proven to catch more fish.
[ Q & A with JON PROCHNOW ]
BERKLEY CHEMIST & CREATOR OF GULP!
Q. How does Gulp! Gel work?
It works on the fish’s Olfactory system (taste and smell). The attractants used in Gulp! Gel are much the same as the Gulp! moulded baits. The scent and flavour is dispersed in the water so that the fish can detect the baits by taste and smell. Unfortunately, unlike the Gulp! moulded bait the scent and flavour dispersion is temporary and needs to be reapplied as the Gel dissolves away.
Q. How was it developed?
Gulp! Gel was developed in the lab and on the water. The main objective was to disperse the Gulp! flavours and scents into the water off of any bait surface, hard and soft.
Q. How was it tested?
Gulp! Gel was tested for adhesion in flow tanks in the Berkley Fish Research Labs at Spirit Lake, USA. We looked at various surfaces from live baits to metal spoons and jigs. It was also extensively field tested in various environments and conditions in Australia, from barramundi in the north to trout in the south.
Q. What can it be applied to?
The low viscosity Gel embodiment allows for easy application to all dry bait surfaces. For maximum adhesion to the surface of the bait it needs to be as dry as possible. It will stick to wet surfaces also but the adhesion is much less.
Q. How is it best applied?
Repeated applications are required as the Gel dissolves. Concentrate on grooves on soft baits that will hold Gel better than smooth surfaces, or connection points such as split rings and the underside of hard bait bibs.
