The Berkley PowerBait Power Shrimp was born out of findings from Berkley’s Fish Research Labs in Spirit Lake, USA. The R&D team tested many shrimp profile variations and discovered that fish attacked offerings with no legs far more than those that had legs. Hence, the new PowerBait Power Shrimp has no legs for a good reason – fish prefer it that way. Forward facing antennas help stabilise the bait for a natural shrimp action, which when combined with a range of six great colours, 2”, 3” and 4” sizes as well as the winning PowerBait scent formula leads to you catching more fish.

The new 3.5” PowerBait Forktail Minnow perfectly impersonates a small bait fish. Rigged on a light jig head, it has an erratic darting action that fish can’t resist! It features a natural fork tail outline and a V-shaped body cross section making it easy to rig and swim like its alive. In testing the PowerBait Fork Tail Minnow has proven deadly on species such as bream, bass, and flathead. The Forktail Minnow works exceptionally well when it’s left to sink seductively through the water column close to structure. Predators see it as a wounded baitfish and don’t hesitate to attack. When it’s PowerBait you just know that fish will bite and hang on 18 times longer!

PowerBait Power Grubs have been favourites amongst Australian anglers for a long time, for good reason, they catch fish! Whenever they are moving forward in the water the PowerBait Power Grub’s tail is working overtime. This makes them easy to use for novice lure anglers and deadly for experts. Berkley have redesigned the 4” and 5” Power Grub to make it better suited to Australian species with a new range of favourite colours. It’s slimmer, has more tail action and is has the PowerBait scent package built in to help you catch more fish!

Totally reengineered, the 5” PowerBait Jerkshad is now slimmer across both axises and perfectly imitates the highly erratic action of a destressed bait fish. It can be fished shallow or deep rigged with a wide range of weights and hook sizes to target a variety of salt and freshwater species. From lightly weighted worm hook rigs for casting over the flats at sunbaking flathead, to conventional jighead rigs paired with that slender body profile for quick deployment to the deep, the 5” PowerBait Jerkshad really is a true allrounder.

The PowerBait Beat n Paddle Frog features paddle tail style feet that beat the water and make a sound and turbulence that fish just want to crush. Our Berkley Pro Team have fallen in love with this bait and have had huge success on everything from bass to barra, with a super realistic outline presenting a lifelike silhouette to predators below. Add the scientifically developed PowerBait formula into the body and you better be ready for some explosive surface strikes!

The PowerBait Buzz n Speed Toad adds a whole new dimension to the PowerBait family of baits with its unique leg design. Creating strike-provoking water disturbance, the Buzz N Speed Toad’s serrated feet design cut the water’s surface in a way fish can’t resist at speed. There’s nothing better than heart stopping explosions, and with the Buzz N Speed Toad’s inbuilt PowerBait scent formula you know they’ll not only bite but hang on!