unveiling an exciting new profile and hot new colours to compliment your favourites in our existing gulp! lineup
SALTY NIPPER NEW SHAPE
SIZES: 2.5″, 3.5″ & 4.5″
The all-new Gulp! Salty Nipper is set to be a red-hot favourite amongst anglers pursuing estuarine species. The Salty Nipper design incorporates a life-like Saltwater yabbie profile with the addition of pressure control surfaces on the pincer to create action whenever the bait is moving forward in the water.
TARGET SPECIES:
Flathead / Bream / Bass / Mangrove Jack / Mulloway / Snapper / Barramundi / Estuary Perch / Golden Perch / Murray Cod / Trout
JERK SHAD NEW COLOURS
SIZES: 5″ & 7″
The Gulp! Jerk Shads are the leading snapper soft bait in the country, and now will feature a range of four new translucent colours which are sure to catch you more fish.
TARGET SPECIES:
Snapper / Kingfish / Mulloway / Coral Trout / Trevally / Queenfish / Pearl Perch / Spanish Mackerel / Tuna
TURBO SHRIMP NEW COLOURS
SIZES: 3″, 4″ & 5″
Gulp! Turbo Shrimp features active swim legs create water turbulence to switch on inactive fish and can be simply slow rolled like a swim bait or hopped along the bottom to produce explosive strikes. Now featuring four new translucent colours, it’s best to be warned, you’ll need to hang on!
TARGET SPECIES:
Flathead / Bream / Bass / Mulloway / Mangrove Jack / Snapper / Pearl Perch / Coral Trout / Barramundi / Estuary Perch / Golden Perch / Murray Cod / Sooty Grunter / Trout
SHRIMP NEW COLOURS
SIZES: 2″, 3″ & 4″
The Gulp! Shrimp is arguably the most popular bream soft bait in Australia, the reason is simple, they work! Just about all fish love to eat prawns and the Gulp! Shrimp is a perfect choice to take advantage of this fact. Now with four new translucent colours to choose from, the fish won’t know what hit them.
TARGET SPECIES:
Bream / Flathead / Bass / Mulloway / Mangrove Jack / Barramundi / Estuary Perch / Golden Perch / Redfin / Trout
Choosing the right soft bait size and profile can be a daunting task with the vast selection in today’s market. It’s important to select a bait that will entice the fish to bite. In this video, Isaiah shares some useful tips to help you choose and make the most of your time on the water. Once you have chosen your bait, it’s then crucial to rig it correctly to ensure maximum effectiveness. Isaiah highlights the key steps in rigging that will attract more bites, so you CATCH MORE FISH!
THE SCIENCE OF GULP! SCENT & TASTE
Kicking off around the early 90’s, top marine biologist Dr Keith Jones and chemical engineer, John Prochnow got to work on designing a bait that was truly revolutionary.
Through deep research and testing, Berkley’s team of scientists quickly learnt all about a fish’s sensory system and how they use it to hunt & survive. Their learnings showed the need to create a bait that was scent dispersant and would be attractive to fish all over the planet. That’s when Gulp! was born. Hear from Berkley’s own, Mark (Captain) Phillips about the making of Gulp! and what sets it apart from all other baits to help anglers like you Catch More Fish!
With a sense of smell 1000x times better than ours, fish use their powerful nostrils to constantly sample the flow of water to tell the difference between food and other organic compounds.
To capitalise on this, Berkley scientists set out to make a scent that was not only irresistible to fish, but water soluble in design to disperse 400x more effectively than any other soft bait.
With over 20 years of continuous research and development into fish feeding stimulants, when a Berkley Gulp! bait hits the water, you know it’s creating a field of scent that fish just can’t resist.
