YOUR FISH. OUR SCIENCE.

It starts with research and development in our labs. It extends to countless hours of on water testing, with real conditions, real fish and real anglers. It’s testing, trial, refinement, failure and success. It’s the process to ensure every new Berkley product is scientifically proven to catch more fish.

IT’S TIME TO REVEAL OUR 2020 FINDINGS.

GET NOTIFIED

Be the first to hear when the new Berkley gear hits stores!