WATCH MORE THE SCIENCE CHOOSE YOUR BAIT FIND A RETAILER
WATCH MORE THE SCIENCE CHOOSE YOUR BAIT FIND A RETAILER

With a sense of smell 1000x times better than ours, fish use their powerful nostrils to constantly sample the flow of water to tell the difference between food and other organic compounds.

To capitalise on this, Berkley scientists set out to make a scent that was not only irresistible to fish, but water soluble in design to disperse 400x more effectively than any other soft bait.

With over 20 years of continuous research and development into fish feeding stimulants, when a Berkley Gulp! bait hits the water, you know it’s creating a field of scent that fish just can’t resist.

We’ve Done The Science, Now You Catch The Fish

SEE THE ALL NEW 2021 GULP! LINEUP ON THE WATER

THE PROOF IS IN THE STRIKEZONE. THE SCIENCE IS IN THE SCENT AND SHAPE.

TRIGGER MORE BITES WITH THE NEW LINEUP FROM BERKLEY GULP!

CHOOSE YOUR BAIT:

3″, 4″ & 5″ NEMESIS PRAWN PADDLE TAIL

3″, 4″ & 5″ NEMESIS PRAWN CURL TAIL

5″ NEMESIS

6″ GRUB – NEW COLOURS

3″, 4″ & 5″ NEMESIS PRAWN PADDLE TAIL

The Gulp! Nemesis Prawn Paddle Tail has a prawn style head adorned with a heavy set of spikes and a faceted body that tapers to a finely tuned paddle tail. Our Berkley engineers spent a lot of time to ensure this bait will swim super slow on a wide variety of jig head weights as well as disperse the maximum amount of Gulp! scent through the distinctive surface area of the faceted body. With a wide size range in 3”, 4” and 5” and six popular colours the Nemesis Prawn Paddle Tail is ready to tame the endless list of Aussie species that like wrapping their lips around a prawn!

WATCH IT SWIM

TARGET SPECIES:

BREAM / FLATHEAD / WHITING / ESTUARY PERCH / BASS / GOLDEN PERCH / MURRAY COD / MANGROVE JACK / BARRAMUNDI / THREADFIN SALMON / JEWFISH

RIG IT WITH

NITRO STEALTH

Bait 3″ 4″ 5″
Hook Size #1/0 #3/0 #5/0

WORM HOOK

Bait 3″ 4″ 5″
Hook Size #2/0 #3/0 #5/0
VIEW COLOUR RANGE
MOLTING SHRIMP
NATURAL SHRIMP
NEW PENNY
NUCLEAR CHICKEN
PEARL WHITE
PEPPERED PRAWN
RIG IT WITH

NITRO STEALTH

Bait 3″ 4″ 5″
Hook Size #1/0 #3/0 #5/0

WORM HOOK

Bait 3″ 4″ 5″
Hook Size #2/0 #3/0 #5/0
WATCH IT SWIM

MOLTING SHRIMP
NATURAL SHRIMP
NEW PENNY
NUCLEAR CHICKEN
PEARL WHITE
PEPPERED PRAWN

3″, 4″ & 5″ NEMESIS PRAWN CURL TAIL

The Gulp! Nemesis Prawn Curl Tail has a finely tuned curl tail that works at super slow retrieve speeds with a wide variety of jig head weights. With a heavily spiked prawn shaped head and faceted body that creates maximum turbulence and scent dispersion of the proven Gulp! formula and turbulence in the water, this curly tailed creature has proven to be a fish catching machine!

WATCH IT SWIM

TARGET SPECIES:

BREAM / FLATHEAD / WHITING / ESTUARY PERCH / BASS / GOLDEN PERCH / MURRAY COD / MANGROVE JACK / BARRAMUNDI / THREADFIN SALMON / JEWFISH

RIG IT WITH

NITRO STEALTH

Bait 3″ 4″ 5″
Hook Size #1/0 #3/0 #5/0

WORM HOOK

Bait 3″ 4″ 5″
Hook Size #2/0 #3/0 #5/0
VIEW COLOUR RANGE
MOLTING SHRIMP
NATURAL SHRIMP
NEW PENNY
NUCLEAR CHICKEN
PEARL WHITE
PEPPERED PRAWN
RIG IT WITH

NITRO STEALTH

Bait 3″ 4″ 5″
Hook Size #1/0 #3/0 #5/0

WORM HOOK

Bait 3″ 4″ 5″
Hook Size #2/0 #3/0 #5/0
WATCH IT SWIM

MOLTING SHRIMP
NATURAL SHRIMP
NEW PENNY
NUCLEAR CHICKEN
PEARL WHITE
PEPPERED PRAWN

5″ NEMESIS

The New Berkley Gulp! 5” Nemesis was a special request from our Berkley Pro Team and could just be the perfect size bait for targeting big fish. A new size that slots a gap in the proven Nemesis lineup, its slender body gets down fast with the Nemesis tail always working when it’s moving forward in the water column. Whether you’re chasing monster flathead or big reds offshore, the Gulp! 5” Nemesis will fast become a formidable bait in your box.

WATCH IT SWIM

TARGET SPECIES:

FLATHEAD / JEWFISH / KINGFISH / SNAPPER / PEARL PERCH / BARRAMUNDI / MANGROVE JACK / CORAL TROUT / RED EMPEROR / TREVALLY

RIG IT WITH

NITRO STEALTH

Bait 5″
Hook Size #3/0

WORM HOOK

Bait 5″
Hook Size #5/0
VIEW COLOUR RANGE
BLUE PEPPER NEON
NEW PENNY
NUCLEAR CHICKEN
PEARL WHITE
PILCHARD
PINK SHINE
RIG IT WITH

NITRO STEALTH

Bait 5″
Hook Size #3/0

WORM HOOK

Bait 5″
Hook Size #5/0
WATCH IT SWIM

BLUE PEPPER NEON
NEW PENNY
NUCLEAR CHICKEN
PEARL WHITE
PILCHARD
PINK SHINE

6″ GRUB – NEW COLOURS

The 6” Gulp! Grub is now available in three new colours that complement its existing classic action and Gulp! scent dispersion. America, Black Bling and Black Chartreuse Fuze are the new additions to the lineup. Don’t be seen on the snapper grounds this year without a pack!

WATCH IT SWIM

TARGET SPECIES:

FLATHEAD / JEWFISH / KINGFISH / SNAPPER / PEARL PERCH / BARRAMUNDI / MANGROVE JACK / CORAL TROUT / RED EMPEROR / TREVALLY

RIG IT WITH

SALTWATER PRO

Bait 5″
Hook Size #5/0

NITRO ELEVATOR

Bait 5″
Hook Size #5/0
VIEW COLOUR RANGE
AMERICA
BLACK BLING
BLACK CHART FUZE
RIG IT WITH

NITRO SALTWATER PRO

Bait 5″
Hook Size #5/0

NITRO ELEVATOR

Bait 5″
Hook Size #5/0
WATCH IT SWIM

AMERICA
BLACK BLING
BLACK CHART FUZE

GET THE ULTIMATE IN SCENT HYDRATION WITH THE NEW LINEUP FROM GULP! ALIVE!

DIP TO RECHARGE IN THE GULP! ALIVE! FORMULA

CHOOSE YOUR BAIT:

4″ NEMESIS PRAWN PADDLE TAIL

4″ NEMESIS PRAWN CURL TAIL

4″ NEMESIS PRAWN PADDLE TAIL

With the convenience of recharging your baits by dipping them back in the tub, the 4” Nemesis Prawn Paddle Tail are now available in the Gulp! Alive! formula. Floating in liquid, the intricate Paddle Tail design of each bait stays symmetrical, ensuring a perfect swim action out of the tub every time. Add to that the proven scent properties of Gulp! Alive!, and you’ve got a lure ready to attract fish like no other!

WATCH IT SWIM

TARGET SPECIES:

BREAM / FLATHEAD / WHITING / ESTUARY PERCH / BASS / GOLDEN PERCH / MURRAY COD / MANGROVE JACK / BARRAMUNDI / THREADFIN SALMON / JEWFISH

RIG IT WITH

NITRO STEALTH

Bait 3″ 4″ 5″
Hook Size #1/0 #3/0 #5/0

WORM HOOK

Bait 3″ 4″ 5″
Hook Size #2/0 #3/0 #5/0
VIEW COLOUR RANGE
NATURAL SHRIMP
NEW PENNY
PEARL WHITE
RIG IT WITH

NITRO STEALTH

Bait 3″ 4″ 5″
Hook Size #1/0 #3/0 #5/0

WORM HOOK

Bait 3″ 4″ 5″
Hook Size #2/0 #3/0 #5/0
WATCH IT SWIM

NATURAL SHRIMP
NEW PENNY
PEARL WHITE

4″ NEMESIS PRAWN CURL TAIL

The 4” Nemesis Prawn Curl Tail are now available in the Gulp! Alive! formula and packaged in tubs so you can dip to recharge your baits. Gulp! Alive! ensures each bait is perfectly symmetrical and 100% fully hydrated with the most effective scent on the market. As soon as a Gulp! Alive bait hits the water, scent is dispersing around the bait to attract fish. You also have the convenience of recharging your baits by dipping them back in the tub to recharge the Gulp! Alive! scent.

WATCH IT SWIM

TARGET SPECIES:

BREAM / FLATHEAD / WHITING / ESTUARY PERCH / BASS / GOLDEN PERCH / MURRAY COD / MANGROVE JACK / BARRAMUNDI / THREADFIN SALMON / JEWFISH

RIG IT WITH

NITRO STEALTH

Bait 3″ 4″ 5″
Hook Size #1/0 #3/0 #5/0

WORM HOOK

Bait 3″ 4″ 5″
Hook Size #2/0 #3/0 #5/0
VIEW COLOUR RANGE
NATURAL SHRIMP
NEW PENNY
PEARL WHITE
RIG IT WITH

NITRO STEALTH

Bait 3″ 4″ 5″
Hook Size #1/0 #3/0 #5/0

WORM HOOK

Bait 3″ 4″ 5″
Hook Size #2/0 #3/0 #5/0
WATCH IT SWIM

NATURAL SHRIMP
NEW PENNY
PEARL WHITE

SCENT STATION

GULP! GEL 80ML

Based off the trusted and proven Gulp! formula, Gulp! Gel contains the ultimate bite-triggering taste for fish, refined over 30 years of continuous research and development into fish feeding stimulants by Berkley. To satisfy the angler demand for Gulp! Gel, this year Berkley is introducing a larger 80ml tube so you have more of the secret formula to apply to soft, hard or metal baits. The 80ml tube also features a lanyard connection point to hang it in the boat or around your neck for handy reapplication to baits.

$24.99 each

GULP! ALIVE! RECHARGE 236ML

Gulp! Alive!® powerful fish attractant available in an easy to use screw top bottle merchandised in a PDQ scent station. Simply add ReCharge to Gulp! or Gulp! Alive! bait to increase effectiveness. Gulp! Alive! offers anglers perfectly symmetrical baits that are hydrated in Berkley’s ultimate fish catching water-based scent formula.

$14.99 each

PUT TO THE TEST

Developing new Gulp! starts with research and development in our labs. It extends to countless hours of on water testing, with real conditions, real fish and real anglers. It’s testing, trial refinement, failure and success. Hear from the Berkley pros who helped us put this new Gulp! lineup through its paces.

The Gulp! Advantage

Berkley Pro Team anglers Mark and Brendan from the Casting Cowboys made the switch to Gulp! over five years ago and haven’t looked back.

“You’d have three blokes in the boat. Two of them, throwing another style of plastic, still the same profile. You’d all be hitting the same snag too, but the Gulp! was the one plucking them out” – Casting Cowboys

THE POWER OF SWIM ACTION AND SCENT

Targeting everything from impoundment barra to coral trout on the outer reaches of the reef, the Casting Cowboys explain why the new Gulp! lineup puts fish in the boat.

Read More

THE ONLY THING THAT COMES TO MIND IS GULP!

When it comes to targeting XL snapper on lures, Vic and Zane Levett have had more success on one type of lure than any other.

Read More

HITTING THE SWEET SPOT

According to Brian Perry, the new sizes & profiles in the Gulp! lineup are easy to use & proving to be bang on for the estuary & inshore predators of the NSW Mid North Coast.

Read More

SMALLER PROFILE, BIGGER FISH

Alistair Arkell puts the ‘elephants eat peanuts’ theory to the test in the Hauraki Gulf, NZ, with the new Gulp! lineup.

Read More

HITTING STORES NOW

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