You don’t eat food that looks or tastes bad. Neither do fish. Our scientists have dedicated decades of research to understanding how fish use scent and taste to influence their decision on which bait to bite – and which to let go. The result? A secret fish-catching formula so revolutionary, it can’t be replicated: PowerBait. Combine powerful scent with lifelike colours and realistic swimming actions, and you’ve got a trusted bait that outperforms everytime. Trust us, the proof is in the bite.

TROUT NUGGETS

NEW

TROUT NUGGETS 4PACK

NEW

TROUT NIBBLES

NEW

POWERBAIT HONEYBALL

SIZES: 40 | 55 | 90 | 120mm

POWERBAIT PADDLESTINGER

SIZES: 3″ | 4″ | 5″

POWERBAIT CRABBY

SIZES: 2″ | 2.5″

POWERBAIT NESSIE

SIZES: 5″ | 7″ | 9″

POWERBAIT CULLSHAD

SIZES: 6″ | 8″

POWERBAIT SANDWORM

SIZES: 2.5″ | 4″

POWERBAIT SHRIMP

NEW SIZE: 2″ | 3″ | 4″ | 5″

POWERBAIT FAN TAIL SHRIMP

SIZES: 2″ | 3″ | 4″

POWERBAIT CRAW

SIZES: 2.5″ | 3.5″

POWERBAIT FORKTAIL MINNOW

SIZES: 3.5″ | 4.5″ | 5.5″

POWERBAIT GRUB

SIZES: 2.5″ | 4″ | 5″

POWERBAIT NEMESIS

SIZES: 3″ | 4″ | 5″ | 6.5″

POWERBAIT NEMESIS PADDLETAIL

SIZES: 3″ | 4″ | 5″

POWERBAIT JERKSHAD

SIZE: 5″

POWERBAIT BEAT N PADDLE FROG

SIZE: 3.9″

POWERBAIT HOLLOWBELLY

SIZES: 4″ | 5″ | 6″

POWERBAIT PRE-RIGGED SWIM SHAD

SIZE: 6″

POWERBAIT T TAIL MINNOW

SIZE: 2.6″

POWERBAIT POWER MINNOW

SIZES: 3″ | 4″

Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavour – the exclusive PowerBait formula. Fish love PowerBait so much they hold on 18 times longer, giving you the time and confidence to feel more bites – set more hooks and catch more fish!

CATCH MORE FISH

Be the first to hear our hottest fishing tips, latest tackle releases and offers. Join the Berkley family now.